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Hoda Soboh
Co-Founder & CEO @efficahealth
✨Midlife Care, Made for Us✨

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A Message from Our CEO and co-founder, Hoda Soboh.

This World Menopause Day, we reaffirm Effica’s commitment to supporting women through every stage of the menopause transition.

No woman should have to navigate menopause without compassionate care, trusted, evidence-based information, and meaningful support. We will continue working to raise awareness, encourage open conversations, and help women feel heard, informed, and empowered.

Together, we can create a future where every woman can thrive.

#WorldMenopauseDay #WomensHealth #MenopauseCare #Perimenopause #Menopause

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Innovation is only meaningful when it improves the human experience.
On September 15, our Co-Founder & CEO, Hoda Soboh, joined four Calgary CEOs for Working Well LIVE 100.
The conversation explored AI, leadership, and the future of work. But meaningful change is about more than technology.
It’s about people.
At Effica, we believe the future of healthcare should be built around the women it serves.
That means challenging the status quo, making evidence-based care more accessible, and creating a better standard for how women experience midlife healthcare.
Because the future of healthcare should not simply be more innovative.
It should be more human.
More accessible.
More evidence-based.
And built around the women it serves.
That’s the future we’re working toward at Effica.
Thank you to Tim Borys for bringing together such an inspiring group of leaders and creating space for important conversations.

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Had a great time live streaming Tim Borys’ 100th episode of The Working Well Podcast at Plug and Play Alberta.

A live audience, some great insights, and a conversation worth sharing beyond the room.

Congrats on the milestone, Tim! @timborys @plugandplaytc

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Wait… ! Our podcast listeners just got an exclusive 10% discount at EFFICA 🙌🏼🙌🏿🙌🏽

Listen to our podcast for more information @ link in bio… and book your service on www.efficahealth.com using the code TRAILBLAZING10

Listen. Learn. Save 10% 🔥

#discountcode #womenshealth #midlifehealth #medicalservices #menopause

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✨ It’s time to close the gap in women’s healthcare.

What happens when millions of women need care that isn’t consistently covered?

In this episode of Trailblazing Talks, Hoda Soboh, Co-Founder of Effica Health shares why it’s time for midlife women’s health services to be recognized as essential healthcare—calling for better coverage through both private and public healthcare.

This isn’t just about one stage of life. It’s about ensuring women have access to the support, treatment, and care they deserve.

Do you think it’s time to close the gap? We’d love to hear your thoughts below. 👇

🎧 Link to full podcast in Bio
📲 Share with your community and help other women find support!
💬 Comment EFFICA and we’ll DM you the full episode.

⚕️Effica was co-founded by two women - Hoda Soboh (Co-Founder and CEO) and Dr. Nese Yuksel (Co-Founder, Chief Health Officer and EVP) - who know firsthand how fragmented midlife care can be—and decided to change it. Take their Clarity Quiz to help you understand your symptoms. Get the help you deserve!

www.efficahealth.com

Host / Producer = Kate Campbell
Executive Producer = Marina Cordoni
Sound Engineer = Jannah Tawfik
Produced by = Trailblazing Talks Team 💪

#womenshealth #midlifehealth #menopause #perimenopausehealth #health

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NEW at Effica Health: free 15-minute discovery calls 💙

If you’ve been curious about virtual perimenopause and menopause care but weren’t sure where to start, this is for you.

You can now book a free 15-minute call with the Effica team to:

• Learn how Effica works
• Understand our care packages and approach
• Ask general questions about the client experience
• Better understand whether our services may be the right fit

Most importantly, these calls are designed to create space for women to feel heard in a supportive, low-pressure environment.

Please note: discovery calls are informational only. No medical advice, diagnosis, or treatment will be provided.

We can’t wait to connect with you. Book your free 15-minute consultation today!

#menopause #menopausecare #perimenopause #womenshealth

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Your period used to be predictable.

Now it’s late. Early. Missing. Back again.

While irregular periods can have many causes, changing cycles are often one of the earliest signs of perimenopause.

Swipe to learn what’s happening, why it happens, and when to seek support.

✨ Want to learn more? Explore → www.efficahealth.com

💛 Join our community: newsletter, product launches, events

🧭 Looking for clarity? Take the Clarity Quiz — link in bio

📩 Want to connect? Email → connect@efficahealth.com

This is midlife care, made for you.

#menopause #perimenopause #menopausesymptoms #womenshealth #canadianhealthcare

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Join Effica experts LIVE as we unpack the mental load of menopause, the midlife shift so many women are navigating silently, and why more women than ever are starting to ask: “What is happening to me?”

This is the conversation women should’ve had years ago.

🗓️ Thursday, May 28
⏰ 6PM MST / 8PM EST

Bring your questions. Bring your experiences.💙

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The menopause conversation is getting louder, and Effica is here to lead it.👏👏👏

Our Co-Founder and Chief Health Officer, @neseyuksel joined Global News to shed light on the care gap menopausal women continue to face, and how Effica is here to help close it.

Evidence-based care. Menopause-trained experts. Real support for the stage of life too many women have been left to navigate alone.

Effica is here. And women are talking.

For the full interview visit the link in our bio!

#menopause #globalnews #perimenopause #womenshealth

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The response to Effica over the last few days has been overwhelming in the best way.

Women across Canada are reaching out, sharing their stories, asking questions, and finally feeling seen in conversations around perimenopause and menopause.

For too long, too many women have been left to navigate this stage of life alone, dismissed, or told to simply “push through.”

Effica was built to change that.

This is evidence-based midlife care designed to support women with clarity, compassion, and expert guidance at every stage.

And this conversation?
It’s only getting started.

✨ Want to learn more? Explore → www.efficahealth.com
💛 Join our community: newsletter, product launches, events
🧭 Looking for clarity? Take the Clarity Quiz — link in bio
📩 Want to connect? Email → connect@efficahealth.com

This is midlife care, made for you.

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“It was the clinic that changed my life.”

That’s what one woman said about Effica Health in our recent feature with CTV News.

For too long, women navigating perimenopause and menopause have been told to “push through,” dismissed, or left trying to piece together answers on their own.

Effica was built to change that.

We’re here to bring clarity, evidence-based care, and real support to women through every stage of midlife health. Because these symptoms are real. And women deserve better conversations, better care, and better outcomes.

Thank you to CTV News for helping bring this conversation into the spotlight ✨

#Menopause #Perimenopause #WomensHealth #MenopauseSupport #CanadianHealthcare MidlifeHealth EfficaHealth

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One of the questions we’re asked frequently is: ‘Is Effica covered by my insurance?’

Here is the breakdown:

✅ While every private provider is different, many of our clients successfully use their extended health benefits or HSAs to cover their care.
✅ Our clinical licensure means our services meet the standards for professional medical care.
✅ We provide a receipt with all the required information to process your claim.

We aren’t stopping there. We are currently working behind the scenes to partner directly with major insurance providers to simplify your access to care even further.

Ready to get started? Check your plan details today and book your consultation at the link in our bio.

#menopause #menopausecare #womenshealth #perimenopause #efficahealth

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