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@imducbui

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Người quan sát và sáng tạo Thị giác F&B
Creative Director @fpdb_creative @fpdb_academy
Partner @tales.sgn (⭐️🌱 Michelin)
Booking [email protected]

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Congratulations to @districtonestudios @danqdao on the Vietnam opening! 🎉 Also thank you for having us that night 🕺🏻💃🏻 What a beautiful evening, with amazing food and gorgeous flowers 🌸
#khanhngocthenotes

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PIZZA HUT | CREATIVE CAMPAIGN FOR THE FESTIVE SEASON (PART 2)

How do you keep the festive spirit alive for three months?

For Pizza Hut’s festive campaign, FPDB Creative approached the challenge of maintaining visual consistency across Christmas, New Year, Tết, and Valentine’s without making every occasion feel the same. Beyond the recurring characters of Ông Tôm and Bà Thịt, the campaign expanded into a wider festive world shaped by distinct seasonal insights, relatable social moments, and a shared creative language.

OUR MENU
Creative Strategy & Idea
Visual Storytelling
Art Direction
Visual Pillars
Product Photography
Video Production

From the warmth of family gatherings around the Christmas tree to the all-too-familiar dread of cleaning wooden furniture for Tết, each story was rooted in a different cultural insight. Friends bonding over New Year celebrations, colleagues reconnecting at year-end, and Valentine’s photo booth moments further expanded the campaign’s social world. Through it all, the pizzas remained at the heart of every story, connecting diverse occasions into one cohesive visual feed.

— Vietnamese caption and credit in comment. #fpdb_creative #pizzahut #creativecampaign #fnb_creative_agency #festivecampaign
—
FPDB Creative - F&B Creative Agency Creative Consulting, Visual Branding & Production for F&B.

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PIZZA HUT | CREATIVE CAMPAIGN FOR THE FESTIVE SEASON (PART 1)

What if food became the characters of the story?

For this festive campaign, FPDB Creative approached the new product launch not only as a set of product visuals, but as a creative story built from the products themselves. Instead of simply showing the pizzas, the campaign turned their toppings, textures, and product moods into two playful characters: Ông Tôm and Bà Thịt.

OUR MENU Creative Strategy & Idea Key Visual Art Direction
Visual Pillar Product Photography Video Production

The idea came to life through the details. Product cues were translated into character cues - from textures and toppings to styling, props, gestures, and expressions - allowing Ông Tôm and Bà Thịt to feel like an extension of the pizzas, not just festive mascots. Through this approach, food became character, and the product launch became a more playful, memorable story.

FPDB Creative would like to sincerely thank Pizza Hut for the trust and collaboration throughout this festive campaign.

—— Vietnamese caption and credit in comment. #fpdb_creative #pizzahut #creativecampaign #fnb_creative_agency #festivecampaign
—— FPDB Creative - F&B Creative Agency Creative Consulting, Visual Branding & Production for F&B.

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HỘI ĐỒNG CHUYÊN MÔN CỦA FLAVORS GRAND PRIZE 2026

Chỉ còn 10 ngày nữa, lễ trao giải Flavors Awards 2026 sẽ chính thức diễn ra, vinh danh các thương hiệu tạo nên dấu ấn Thời Vị trên bản đồ F&B Việt trong năm qua.

Những thương hiệu được vinh danh tại Flavors Collection & Vietcetera Editor’s Pick đã được công bố, song 10 cái tên xuất sắc nhất của danh mục Flavors Grand Prize vẫn còn là một ẩn số.

Để đảm bảo tính chuyên môn và góc nhìn khách quan nhất, Flavors Grand Prize 2026 được thực hiện qua hai vòng bình chọn. Trong đó, vòng đề cử đầu tiên được giao cho Insider Group - Hội đồng Chuyên môn gồm những người đang trực tiếp "giữ lửa" cho F&B Việt.

Thay vì bắt đầu từ một danh sách có sẵn, vòng Insider Group giúp mở rộng phạm vi tìm kiếm từ chính những quan sát, trải nghiệm và hiểu biết của người trong ngành: Ai đang tạo ra chuyển động đáng chú ý? Điều gì đang tạo ra giá trị thực tế? Những gương mặt nào đang mở ra hướng đi mới? Từ danh sách được đề cử ở vòng Insider Group, Hội đồng Giám khảo - Grand Jury gồm 10 chuyên gia sẽ tiếp tục lựa chọn Top 3 và tìm ra người chiến thắng ở từng hạng mục.

Trên hành trình đến với lễ trao giải Flavors Awards, cùng gặp gỡ 10 thành viên thuộc Hội đồng Chuyên môn - Insider Group của Flavors Grand Prize 2026.

#FlavorsAwards #FlavorsGrandPrize #FlavorsVietnam #TheFlavorsOfOurTime

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Tiếp nối hành trình trải nghiệm, gia đình mình di chuyển đến làng gốm truyền thống Thanh Hà và làng dệt chiếu cói Kim Bồng. Bing Su được tự tay thử làm gốm, chạm vào đất sét mềm mềm ướt ướt làm em thích mê. Còn ba mẹ thì thử đan tấm chiếu, dập mấy cái thôi mà đau hết cả lưng với tay 😅😅
Mỗi thứ một chút, ba mẹ mong em có nhiều kỉ niệm từ những trải nghiệm, chuyến đi và em thêm trân quý mọi điều em có trong cuộc sống này! ♥️
#khanhngocthenotes

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Cùng gia đình mình trải nghiệm tham quan vườn rau Trà Quế ở Hội An nha! Không khí ở đây làm mình nhớ chuyến đi Bali đợt mới bầu em Su 3 tháng quá 😆 Tính ra Su đi chơi nhiều từ trong bụng mẹ luôn đó 💃🏻
#khanhngocthenotes

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Lần cuối mình đến Hội An là vào một chiều hè mưa rả rích, lúc Bing Su mới 5 tháng trong bụng. Không biết Su cảm nhận được gì lúc đó ko nhưng lần đi du lịch vừa rồi thì Su rất là thích, rất là tận hưởng như đi thuyền trên sông thả đèn (đt hết pin nên ko có source), xem show Ký ức Hội An và đi tour trải nghiệm trồng rau, làm gốm nữa. Em Su líu lo hỏi ko ngừng làm ba mẹ cũng phải hết sức tập trung giải thích cho em 😅Chắc đây cũng là chuyến đi đáng nhớ của Su!
#khanhngocthenotes

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Du lịch nghỉ lễ về bây giờ mẹ bỉm ko thể làm gì liền được mà cứ phải có thời gian phục hồi. Nên là 2 tuần rồi mới có clip Recap.. Day 1 😂 Thông cảm thông cảm 🤭🤷🏻‍♀️
#khanhngocthenotes

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CHÍNH THỨC MỞ ĐĂNG KÝ KHOÁ HỌC F&B AI VISUAL PRODUCTION

AI đang thay đổi cách ngành F&B tạo ra hình ảnh. Nhưng bạn có từng gặp những vấn đề này?

Hình ảnh tạo bằng AI đẹp nhưng chưa thể hiện đúng sản phẩm và tinh thần thương hiệu?
Có nhiều reference nhưng chưa biết cách định hướng visual để AI cho ra kết quả phù hợp?
Muốn ứng dụng AI vào production nhưng chưa biết bắt đầu từ Art Direction hay công cụ AI?

→ Vấn đề không nằm ở việc có nên dùng AI hay không, mà là dùng AI như thế nào để tạo ra visual đúng và có chủ đích.

F&B AI Visual Production được xây dựng để giúp bạn đi từ nền tảng Art Direction & F&B Photography → AI Production → hoàn thiện một campaign thực tế.

ƯU ĐÃI ĐĂNG KÝ:
Giảm 5% khi đăng ký sớm ( áp dụng đến 22/09 )
Giảm 10% khi đăng ký 2 người
Giảm 15% khi đăng ký 3 người

Chính thức bắt đầu: tuần 2 tháng 10/2026
Liên hệ FPDB Academy để đăng ký & nhận tư vấn.

—
FPDB Academy | Học viện Giáo dục Thị giác F&B Việt Nam

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AIFLOWC × FPDB ACADEMY
CHÍNH THỨC RA MẮT
F&B AI VISUAL PRODUCTION
Từ Art Direction đến sản xuất chiến dịch hình ảnh F&B chuyên nghiệp bằng AI.

Chương trình dành cho founder, chủ nhà hàng, người trực tiếp phát triển thương hiệu F&B và đội ngũ sáng tạo muốn chủ động hơn trong việc sản xuất hình ảnh bằng AI.
Một hình ảnh F&B tốt không bắt đầu từ công cụ. Nó bắt đầu từ việc hiểu sản phẩm, xây dựng Art Direction rõ ràng và biết chính xác hình ảnh cần được tạo ra như thế nào.
Khóa học kết hợp quy trình AI Creative Production do Toàn TaiOn — Co-founder AIFLOWC, AI Creative Director dẫn dắt với nền tảng F&B Art Direction & Shooting từ Đức Bùi — Founder FPDB Academy, F&B Art Director & Photographer.
Học viên sẽ đi từ brief, Art Direction đến sản xuất bộ hình ảnh đồng bộ, motion và các ứng dụng visual cho chiến dịch truyền thông — đúng đặc tính sản phẩm và tinh thần thương hiệu.
THỜI GIAN VÀ HÌNH THỨC
Tuần 2 tháng 10/2026 · TP.HCM
01 buổi online · 10 video nền tảng · 03 ngày thực hành trực tiếp · Đồng hành cùng học viên ứng dụng quy trình vào chính thương hiệu F&B của mình.

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Mấy ngày lễ Bing Su nghỉ đã đời luôn 😆
(Ba mẹ Su thì ko nghỉ 😅)

Lâu lâu mới có tấm hình chụp 1 mình

Chuẩn bị về thì “mẹ ơi, con mắc poo” :)))))

Chia tay chú Trí đi du học mạnh giỏi!

Đi bơi thôi!

Làm quen nước cái đã!

Có cả photographer đi theo chụp khoảnh khắc :)))

No idea :)))

Tiết mục xếp xe

Tiết mục trượt patin tự chế

Đi siêu thị

Su đòi chú hề làm cho con mèo màu cam

Chơi cát rất nhiệt tình

Đào, xới, xúc, đẩy

Đi thôi em 🍐

Đi ngủ đội nón cho an toàn

Sụp nguồn 🪫

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CHI FOREST | VISUAL BRANDING PROJECT (PART 2)

A closer look at how the visual system was built in execution.

Not just fresh, built to feel more. Through visual pillars, cues, and art direction, FPDB Creative helped Chi Forest move beyond a clean fresh impression, into a visual system that feels sparkling, flavorful, expressive, and naturally part of modern refresh moments.

VISUAL PILLAR
- Different Styles, Same Refreshing: Diverse young people across different professions, ages, and personalities enjoying Chi Forest in moments that feel free, natural, and balanced.

- Asian Sweet Flavors: Packaging, texture, single product shots, fruits, and ingredients that bring flavor and freshness into focus.

- Anytime, Anywhere: Chi Forest appearing naturally in everyday consumption contexts - at home, outdoors, and at the office.

ART DIRECTION FOR BIG PICTURE
Before becoming a shot, each image needed a feeling.

01 - Energy & Youthfulness Joy, movement, and a balanced lifestyle.

02 - Diversity & Variation Different people, colors, settings, props, and product variations.

03 - Gentle Sweetness Vibrant, cozy, color-pop tones that make the flavors feel light and expressive.

Visual Cue 01: Evoking Sweetness
Sweetness was kept light through visual cues: color-pop tones, soft expressions, fruits, ingredients, props, and food elements.

Visual Cue 02: Sparkling!
Sparkling had to be felt, not just stated. Water and movement cues: flow, droplets, splash, bubbles, condensation, and pouring moments.

A refresh moment that feels natural, not staged.
FPDB Creative would like to sincerely thank Chi Forest for the trust and collaboration throughout this visual journey.

____
Vietnamese caption and credit in comment. #fpdb_creative #chiforest #visualbranding #fnb_creative_agency _____ FPDB Creative - F&B Creative Agency Creative Consulting, Visual Branding & Production for F&B.

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