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Founder & Designer @i_ris.cc independent women’s cycling apparel | Ex-professional cyclist | Co-founder @thecyclistsalliance | Analyst @eurosportnl
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Can you keep a secret? 🤫

#iriscc
24
Thank you to EVERYBODY that made The Cheer Squad a day to remember. We can’t tell you how much we love this community. Look forward to seeing you all on the side of the road next year! 

A special thanks also to @heyheydehaas for creating The Cheer Squad with us and to @gozwift for supporting it. 

#watchthefemmes
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Five years ago, we were fighting for a race.

Now I’ve watched it become a stage young girls can dream of racing.

I’ve been at every edition, every stage and you can feel the difference. Bigger crowds. Louder voices. More belief.

The Tour is progress.

It’s proof that what once felt impossible can become reality.

There’s still work to do. But the momentum is real.

Thank you to everyone who fought for this, built it, backed it and continues to push it forward 🩷💛🧡

More than a race. A MOVEMENT 👊
#internationelles #watchthefemmes #womenscycling
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IRIS x @gozwift . One mountain. One very big roadside party. 🩷🧡💛

For Stage 7 of the Tour de France Femmes avec Zwift, we joined forces to deliver The Cheer Squad on Mont Ventoux.

The result? A mountain full of colour, beats pumping, cowbells ringing, flags flying, people dancing and a whole lot of people coming together to #WatchTheFemmes.

It was one day, one mountain and one very special community moment. But we don’t want the energy to stop there.

The IRIS Club on Zwift will keep the rides, the community and the energy going, with more chances to ride together wherever you are.

From the roadside to the virtual road. Let’s keep the party going. 💜

📸 @beardmcbeardy 

The Cheer Squad is co-created by @i_ris.cc + @heyheydehaas , with the support of @gozwift. 🩷🧡💛
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The Cheer Squad 2026. Mont Ventoux, that was a moment at the Tour de France Femmes avec Zwift. ⛰️💜

Beats pumping. Cowbells ringing. Flags flying. People dancing. Voices gone hoarse.

And when the peloton came through? Pure magic.

The Cheer Squad brings the professional peloton and the cycling community together, putting the riders right in front of the people who love to watch them race — and giving everyone on the mountain a chance to be part of it.

Friends, clubs, families, strangers. You could arrive knowing no one and leave feeling part of something bigger.

One mountain, one shared passion, one very good excuse to dance in the sunshine. 

That’s what we love about The Cheer Squad.

Let’s keep showing up to #watchthefemmes
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The Femmes were out in force this year 🧡💖💛

A powerful reminder of everything we’ve been missing when women lack visibility, representation and opportunity in cycling. Not just incredible racing, but the full impact of what femmes bring to the sport.

The stories, personality, commentary, color, direction, fashion, experiences, strategy, perspective, design, creativity, energy and ideas. The sheer joy. 

Cycling is richer when women are helping shape it, stronger with more voices, fresher with new perspectives and simply, more fun. ✨

All week, I was surrounded by extraordinary women who not only got us here, but are powering us into a new era🙏

Thank you to every femme upping the game, pushing boundaries, creating opportunities and making cycling stronger, fresher and more fun ↗️💖

Who are the other women making this movement stronger? Instagram only let me post 20 photos 🤣 Tag them below and give them their flowers 💐 🧡

The future of cycling needs the femmes force, and this year we saw just how powerful it can be 💥🫶

#WatchTheFemmes
@letourfemmes avec @gozwift 

@ashleyaschmitt @leahthorvilson 
@smg_jellybean @elli_graziano 
@izzyberlijn @april_marshke 
@_mishmo @rousse_marion 
@broomwagon.cc @jowita0 @jagoda.khatri 
@dani_rowe_mbe @manonlloyd5 
@loukew @fietsvrouwen.cc
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POV: The Cheer Squad understood the assignment. 📣💥 @i_ris.cc 

#heretocheer #watchthefemmes #grlpck
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