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Isa de Ponce

@isa.de.ponce

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“Sin pelos en la lengua.”
Latina-Owned 🇵🇷
CEO/Jefa/Creative Director: @jahayraharrell
[email protected]

POSTS STORIES REELS TAGGED

Sometimes the simplest things are the most fulfilling.
🍃🍁🍂🧡💛🤎

Thank you, @jianharrell . Thank you, Ithaca.

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In four months, I’ll be 50. FIFTY! And lately, I’ve been reflecting on where I’ve been, where I am, and where I’m headed. I keep going back to ShoeGangsta. Back in 2009, before Instagram took over, I launched a TypePad blog dedicated to my obsession with shoes, my style ‘conquests’, and finds from my travels through Europe, Asia, and across the U.S. It was a passion project, and I went ALL IN. With my hubby’s full support, I invested in photography, hair and makeup artists, and even curated the blog's music. I had a vision, and I was so proud of it. The love and support came immediately, but so did the haters. Not everyone cheered. Some showed their true colors, while others were already mastering the art of hiding behind a screen. Instead of recognizing I might be onto something, I let their negativity get in my head. I took the blog down. Looking back, those first signs of hate may have been the first signs that I was onto something! I wish I had been the woman that I am today, because the number of fucks I don’t give these days is PLENTIFUL! 😂 But I still wonder… where could ShoeGangsta have taken me? My love for style never left, and neither did my obsession with shoes. ShoeGangsta still lives in me, just older, grayer, and far more fearless. And I KNOW some of you original fans are still out there. All three of you! 😂❤️ So to anyone who’s 32, younger, older, or anywhere in between, here’s what I’ve learned 17 years later: NEVER let someone’s opinion, criticism, or inability to see your vision make you abandon something you believe in. I believed in ShoeGangsta, but I let other voices drown out my own. Trust yourself. Embrace the discomfort. Keep going. And when the haters come? QUE SE JODAN.

#JahaStyle #ShoeGangsta #StyleOverTrends #WearYourStory #ConfidenceAtAnyAge

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Shirt by @isa.de.ponce
Hats by @pagan51318 x @bklyncap

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#Tomorrow 👻🙌🏿🔥 Do you see this vendor lineup?!😮‍💨 All roads lead to HoBooken! Meet us at the @hobokenmuseum walkway for the 2nd Annual Mile Square Thriller!

There's no better way to kick off the season, than in my hometown, because no one does it better than the Mile SCARE!

VENDORS🎃 KIDS CORNER🎃 MUSEUM TOURS 🎃THE BEST DONUTS IN HOBOKEN 🎃MUSIC & DANCING 🎃PHOTOS BY ROB! Something for the whole family!

Free entry! 👻 Rain or shine, we are covered in the walkway! 🙌🏿 Rock those costumes!

Stay tuned in to our stories @shipyardpopups @hobokenmuseum @milesquaremommies

See you sooooooooon!
-Kera

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Up next is The Waterfront Project ✨

The Waterfront Project is doing important work right here in Hudson County, providing free legal services and helping residents navigate housing, tenant rights, financial stability, and other challenges that can feel impossible to figure out alone.

We love having organizations like this at our Mercaditos because community is also about making sure our neighbors know what resources are available to them and where they can turn when they need support.

So grateful to have The Waterfront Project join us and share a little about themselves, their culture, and the work they’re doing for our community.

Mucho mucho amor

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Up next is Glo by Gloria ✨

Gloria’s energy is MAGNETIC. She’s always bringing the best mood, the best energy, and that kind of joy you can’t help but feel when she’s around.

When we asked what she loves about her culture, she talked about the dancing, the sazón, and that special something we carry with us wherever we go.

And all we have to say is… ¡AZÚCAAAARRRR! 💃🏽✨

Thank you, Gloria, for always bringing that beautiful energy to our Mercaditos and reminding us that our culture lives in the way we move, celebrate, gather, and bring joy to each other.

Mucho mucho amor

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Next up is Talia from @thingznthangz 🤎 A potter, educator right here in Hudson County, and someone who brings so much heart into everything she creates.

We asked Talia what she loves about being Latina, and we loved hearing her put into words the pride, culture, and community that comes with it.

And then, right at the end of the interview, she asked us, “Can I say fuck ICE?”

And to that we say… mamita, you can SCREAM it with all the rage it deserves.

This is exactly why we wanted to make these interviews. To celebrate who we are, where we come from, what we create, and to make space for our community to speak loudly and unapologetically.

Community is resistance. ❤️

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Next up, Maya from @doodles.by.noff + Daniel. 💛

We look at Maya the same way she looks at Daniel 😂

Maya is an incredible illustrator, community member, and just one of those people whose words stay with you. We loved their answers so much, especially the reminder to keep questioning, creating, and using our voices.

And we really hope the generations that follow us are troublemakers too. The kind who question everything, challenge what doesn’t feel right, and aren’t afraid to make a little noise along the way.

May we keep raising generations that ask WHY. ✊🏽✨

Mucho mucho amor to Maya + Daniel for sharing their words with us. ❤️

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Next up is @pilarte_jewelry 🇩🇴✨

We asked her what are the little things that instantly transport her back home to the Dominican Republic, and her answer was all about the things that hit the senses: certain foods, certain songs, and those familiar sounds and flavors that can make you feel like you’re home again, no matter where you are.

We loved this one because sometimes home isn’t a place you have to physically be. Sometimes all it takes is one bite or the right song and suddenly you’re right back there. ❤️

That’s the beauty of carrying our culture with us wherever we go.

Mucho mucho amor,
Iris + Rosa
Hermanitas Design x Mercadito Collective

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Next up is @blossom_littlereaders 📚🌸

We love having vendors who remind us just how important it is for our little ones to see themselves, their families, and their culture reflected in the stories they grow up with.

Blossom Little Readers brings books, learning, and representation into our comunidad, and we loved hearing their answer during our Hispanic Heritage interviews.

Because passing down our culture doesn’t only happen through food, music, and traditions. It happens through the stories we tell our niños too. ❤️

Mucho mucho amor,
Iris + Rosa
Hermanitas Design x Mercadito Collective

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Next up is Tarot Man 🔮✨

Bringing a little magic, intuition, and good energy to our Mercaditos. We love that every vendor brings a different piece of themselves, their culture, and their story into this community.

We asked Tarot Man the same questions we’ve been asking our comunidad for Hispanic Heritage Month, because there are so many different ways we carry where we come from with us.

This is why we wanted to do these interviews. To hear each other, celebrate each other, and remind everyone that our stories deserve to take up space.

Mucho mucho amor,
Iris + Rosa
Hermanitas Design x Mercadito Collective

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Next up is @dj.mystica 🇵🇷🎶

DJ Mystica brings the ENERGY every single time she joins us at Mercadito. For her, music is deeply connected to her Puerto Rican culture, and you can feel that connection every time she gets behind the DJ booth.

She keeps us dancing, singing, and celebrating nuestra cultura together, and Mercadito just wouldn’t feel the same without her energy. ❤️‍🔥

Music carries our stories, our memories, our culture, and our joy. And DJ Mystica makes sure we FEEL it. 🇵🇷

Mucho mucho amor siempre. ❤️

#HispanicHeritageMonth #MercaditoCollective #PuertoRicanCulture #CommunityIsResistance #LatinoOwned DJMystica

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