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Maya

@mayamaysourr

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Creative director @morph.plus / @morph.creates / @morph.onset

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Thats our latest experimental Ad for @zainsudan w/ @allthingsdibo & @koushi1

For Zain Sudan, we didn’t want to simply visualize the future, we wanted to physically build it.” “The campaign imagined Sudan evolving into a futuristic city, driven by technology, connectivity, and a bold vision for tomorrow. Instead of relying on Al or CGI to render it digitally, we approached it through experiential design.”
“We translated the vision into something tangible, a meticulously crafted miniature city, an architectural scale model designed to feel alive rather than static.” “The challenge was believability at a small scale.”

“Every detail had to serve the illusion: architecture, lighting, tratfic flow, reflections, atmosphere, even micro-textures like water droplets. Once the camera entered that world, scale became secondary.” “Because for us, experiential design isn’t about size.
Whether it’s a room, a structure, or an entire city on a table, the goal is the same: to create a world people can emotionally enter.”

“We built it. A future designed not only to be seen, but to be felt.”

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Morph × MAIT

There’s something about seeing how things are made that completely changes the way you see them.

Exploring materials, processes, experiments, and the possibilities hidden in what we usually overlook.

Thank you Karim for the invite. Excited to see what we can create together.

Always curious about what things can become.

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Thats our latest experimental Ad for @zainsudan w/ @allthingsdibo & @koushi1

For Zain Sudan, we didn’t want to simply visualize the future, we wanted to physically build it.” “The campaign imagined Sudan evolving into a futuristic city, driven by technology, connectivity, and a bold vision for tomorrow. Instead of relying on AI or CGI to render it digitally, we approached it through experiential design.”

“We translated the vision into something tangible, a meticulously crafted miniature city, an architectural scale model designed to feel alive rather than static.” “The challenge was believability at a small scale.” “Every detail had to serve the illusion: architecture, lighting, traffic flow, reflections, atmosphere, even micro-textures like water droplets. Once the camera entered that world, scale became secondary.” “Because for us, experiential design isn’t about size. Whether it’s a room, a structure, or an entire city on a table, the goal is the same: to create a world people can emotionally enter.”

“We built it. A future designed not only to be seen, but to be felt.”

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Set design and art direction for @tridentgum @tridentegypt w/ @backstagepictures

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Our set design for @alahly @adidas w/ @backstagepictures

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Reimagining the ordinary.
What if a seesaw was more than just playground equipment? By scaling up its proportions and refining its form, we transformed a familiar childhood object into an interactive sculptural experience that brings together play, movement, and human connection.
Designed for @cairo.design.week Stay tuned for our new collaboration with @wearesocietyofplay

📸 : @yusufelmasry
Stylist : @salmaadly

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Favorite coincidence turned traditionn 🧑🏼‍🐰‍🧑🏽🧑🏼‍🐰‍🧑🏽🧑🏼‍🐰‍🧑🏽
< @alihalafawy >
Celebrated with my favorite people BY my favorite people
@mostafa.aref @youssefawadly 🤷🏼‍♀️
What can I say, I’m a luckyyyyy girl 🪩🌶️🤌🏽💘🪅🎊🤞🏼🍕🌶️🪩🌟🍵🫶🏽🪄💫🫖

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And another one is taken ❤️🩶🩶🫶

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My latest as film director for rayyanah Saudi Arabia (Director cut)

Creative Director: @tamimahafez
Production house: @thirdlayerstudios
Agency: @mzcreatives.co
Producer: @mohanedmz
Executive producers: @ahmed_zayan_official_
Dop: Ahmed Khalaf @a.miem

Art: director: @maya.maysour
Assistant art director: Mariam Sakr
Assistant art director: @aya.ayman._

Post house: @beemediaproductions
Editor & Colorist: @m.khaledd__
Post producer: @botaahmed
Sound & Mix: @mostafa_elsherpeny_

Stylist: @nourfawzy__
Actor: @haniaheshamm
1AD: @muhanedwael
2AD: @amrzakria_
Production manager: @hamdii_ahmed20

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Tea is served ☕️

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A long Overdue post. Anyways, here’s the playground’s album. 🤸🏻‍♀️🎨

@lh.studios__ ‘s Inspired by Egypt’s most influential Islamic art eras, translating historical patterns into playful, moving forms. Created for @wearesocietyofplay ‘s playground at @cairo.design.week | with @morph.creates , fueled by @kippiseg

A 2025 highlight 🌟

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