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political vegan
mountain athlete
police & prison abolitionist
vegan cheese company co-founder → @new__roots
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🧀🌱 Vegan cheese made from lupines grown in Swiss and German soil. 🇨🇭🇩🇪

I’ve been working with @new__roots for more than 5 years, founded by the visionary minds @freddy_hunziker & @mini_alz. And from day one, it was clear: this was never just about making vegan cheese. It was about solving problems. 🌍

A climate problem. An animal welfare problem. And a problem with the way we feed ourselves.

Finding a solution took years of incredibly hard work, patience, and above all, the courage to keep believing in the process — even when the road ahead wasn’t clear.

Now, with their lupine hard cheese finally becoming a reality, I knew I had to visit them, hear their story, and document their crazy journey in a new YouTube episode, that as much as possible people see it.

🎬 Watch the full episode on YouTube Link in Bio 🔗

Not sponsored. Not paid. Just a story I genuinely believe deserves to be told. Thankfully on YouTube we can tell real storys ❤️
Film&cut by @maximiliangierl 

#NewRoots #VeganCheese #Lupine #FoodInnovation #PlantBased 

@adidasoutdoor @lochercraft @new__roots @garmindach @petzl_official @scarpa_de @julbo_eyewear @leki.outdoor @hdry_official @advanceparagliders
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It’s been a whole month since I made an honest woman out of @mini_alz and so many people have asked me “does it feel different?” 

For sure it does, and here’s how:

1️⃣ I didn’t think she could be any more beautiful, but just putting a ring on her finger has magically elevated her beauty to unprecedented levels.

2️⃣ We both feel like we are pretending to be grown up’s and that feels pretty silly and whimsical 

3️⃣ I always knew that we were going to get old and die together but this kind of seals the deal

4️⃣ It feels reassuring to have made this commitment to each other in a formal way, with our friends and family around us. It feel serious but in a calming way.

And finally I just feel so lucky that I get to goof around with my best friend on the daily. I never thought I would get married, it seemed like a totally unnecessary thing to do, but I’m so glad we decided to pretend to be adults, even if it was just for one day. Je t’aime my love ❤️ and happy one month anniversary 🎉🥳🎊
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Tant qu’on vivra, et pour porter leur voix, on sera là ✊🏽

Rappel en images d’une évidence qu’on ne devrait plus devoir justifier : les animaux 🐮 ne sont pas des ingrédients. Et une nourriture savoureuse, variée et équilibrée est possible avec des matières premières qui ne sont pas issues de leur exploitation 🌱

Avec ma clique de bovins et aux côtés de ma femme @mini_alz, le message devrait être clair. 

📸 @samhill_creative 

#ditchdairy #friendsnotfood #antispécisme #animalrights
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Les partenariats vertueux sont ceux qui façonnent le monde en le rendant meilleur ♥️

Depuis sa création, notre @asso_coexister collabore avec @new__roots sous différentes formes. Aujourd’hui, cette entreprise 🇨🇭 est sur le point de commercialiser un produit révolutionnaire dans l’alimentation végétale : un fromage à pâte dure, à base de lupin suisse, affiné selon les savoir-faire des fromagers, et sans souffrance animale ! 😋

Pour permettre la finalisation de sa production, @new__roots a lancé un crowdfunding dont les contreparties ont de quoi faire saliver les plus sceptiques. Dans ce cadre, nous offrons une immersion au sanctuaire à 12 personnes ! La contrepartie inclut :

🐷 une visite au plus près des animaux 
🥗 un repas végétal conçu par @auxpainssanspeines 
🧀 une dégustation de fromages de @new__roots 
🎁 des goodies de nos trois projets 

Plusieurs ont déjà été vendues, dépêchez-vous de vous rendre sur la page @wemakeit_com dans la bio de @new__roots pour acquérir la vôtre pendant qu’il est encore temps ⏳

#vegancheese #notyourmomnotyourmilk #friendsnotfood #rescueanimals
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Ten years ago, we decided to see what would happen if we kept everything we love about Swiss cheesemaking (the craftsmanship, the taste, the ridiculously high standards) and left the animal exploitation and environmental damage behind. We didn’t come for Swiss cheese tradition because we hate it; it’s literally the complete opposite. We love the craft, the patience, the fermentation, the ageing, the knowledge passed down over generations; so we decided to make it ethical and sustainable to make sure it can survive the test of time! Traditions aren’t frozen in time: like cheese, when they mature, they become even better 🧀🇨🇭

#vegancheese #swissmade #veganzurich #swissvegan #veganbern
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Always make sure to surround yourself with inspiring women along the way ❤️‍🔥

#womeninspirewomen #womenempowerment #friends #friendship
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