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A space for those who create, build & show up fully.
Beauty. Motherhood. Real life.
Founded by two moms in makeup: @brookeleesmith + @shiedhaburbage
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As a pro makeup artist, I thought I knew everything about beauty. Then I became a mother.

In my corporate world, I make impactful decisions and navigate high-stakes challenges. In the beauty world, I’m my clients’ biggest advocate, helping them step into moments they only get one shot at: a wedding, a red carpet, a live TV show. I thought that was where beauty lived, in the moment someone finally sees themselves the way they hoped they would.

Then motherhood showed me every hat I wear had simply been preparing me for this one. And this beauty isn’t tied to how I look, or the makeup on my face. It’s how I feel when I show up. It’s the beauty in moments only I can fully understand, everything I overcame just to be present. The beauty of becoming, over and over. The beauty of growing beside my son as he grows. The beauty of choice. Resilience, my new beauty routine.

@momsinmakeup was created to discover more of that. Beautiful moments can be manufactured with cosmetics (& there’s nothing wrong with it!), but real beauty only shows up when we decide it does.
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