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Pici Restaurant & Bar

@pici.brisbane

3.1K
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A New Italian Flavour By @willcowper
Led By Seasons & Simplicity
Bar & Snacks To Full Dining Experience
Coming Soon To New Farm
POSTS STORIES REELS TAGGED
Day 1 of #FoodHospitalityQLD26 has been record-breaking, with our biggest-ever crowds bringing Queensland’s foodservice, retail and hospitality industry together! 🙌 And we’re just getting started 👀Tomorrow is your LAST CHANCE to be part of it! 👨‍🍳 Catch the finals of 3 live food competitions 📈 Level up your business with insights from industry experts 🔎 Discover new products, brands and solutions 🤝 Make connections that count Don’t wait until we return in 2027, secure your pass now via the link in our bio! ⏰ FINAL DAY: Tuesday, 13 October | 9am–5pm 📍 BCEC Brisbane 🤝 Trade professionals only
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A pretty feed is nice. A pretty feed that actually does something is better. Strategy, content creation, consistency, community and knowing what your audience actually responds to, that’s where we come in. A little look at some of the feeds we manage + the insights happening behind the scenes. Your socials could look like this too. Let’s chat. 💌
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News you can chew vol. 1, a new semi-regular dump of what I’ve been working on, both at the Brisbane Times/Good Food, and on the freelance side #brisbanefood #brisbaneeats #brisbanefoodie #brisbaneanyday #brisbanecity
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Star chef Will Cowper is teaming up with the operators behind The Fish Factory to open Pici, a casual corner spot. “There’ll definitely be a pici dish, and that will probably change with the seasons." Read more at the link in bio and sign up to our newsletter – Broadsheet Today – for new restaurants, must-see exhibitions, fashion trends, travel spots and more. 📸 @fergushurst
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Brisbane’s next big restaurant opening starts here. Join chef @willcowper and author @sam.parish.food next Monday night as we celebrate Chefs Eat Brisbane and explore the journey behind one of the city’s most anticipated openings, @pici.brisbane From life in the kitchen to building a restaurant from the ground up, we’ll be discussing the stories, challenges and opportunities shaping Brisbane’s dining scene right now. A relaxed evening of conversation, food stories and a behind-the-scenes look at what’s next. 🎟 Limited tickets remain. 📍 @avidreader , West End
📅 Monday 1 June
🕕 6pm for a 6.30pm start Book via @avidreader or comment AVID below and we’ll send you the link via dm’s Video captured by @storybites._
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Late 2026, a new chapter in Brisbane dining arrives with @pici.brisbane - a contemporary Italian venue led by renowned chef @willcowper, set inside a beautifully restored iconic building in New Farm. We were approached to help shape the Pici vision from the ground up, building the brand DNA before the doors even open ✨ From strategy through to execution, our role has been to define what Pici feels like, sounds like and looks like. Our scope across the project included: — Brand positioning & direction — Brand characteristics & personality — Tone of voice & language creation — Visual identity design — Logos & typography — Colour palette development — Photography & creative direction — Illustration systems — Website design & development — Public relations Every detail has been considered to create a brand world that feels refined, warm, contemporary and unmistakably Pici. A project rooted in storytelling, atmosphere and experience - designed to live far beyond the plate. More to come.
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When Gertie’s closed its doors after a three-decade tenure, it left big shoes to fill. But celebrated chef @WillCowper is taking that iconic corner of New Farm and turning it into an Italian eatery that has all the makings of Brisbane’s next institution with @Pici.Brisbane. Comment 'Pici' and we'll DM you all the details or hit the link in bio to find out more 🍝 [ID: Will Cowper sitting down. A headline reads: This Upcoming New Farm Opening Is A Pasta Institution In The Making]
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After ten years leading the kitchen at OTTO Brisbane, @willcowper is stepping into the next chapter of his career with the highly anticipated opening of @pici.brisbane in New Farm this spring. Join us at @avidreader in West End for a conversation around @chefseatbrisbane, restaurant culture, leadership in the kitchen and what it means to build something lasting in Brisbane hospitality. We’ll be discussing Will’s chapter in Chefs Eat Brisbane alongside the next chapter of his career: Pici, with an inside look at the restaurant, the vision behind it and what’s next for one of Brisbane’s most respected chefs. MONDAY 1st JUNE 6pm for a 6.30pm start 60 minute conversation DM us for the ticket link or head to @avidreader website for Tickets!
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Introducing one of our newest Brisbane projects - PICI. A beautiful collaboration between the minds behind PICI, PR Architects and Alkot Studio - coming together with a shared vision to create something truly special for Brisbane. From the very beginning, every detail has been considered with intention to create a space that feels warm, welcoming, and full of soul. We’re so excited to finally bring this vision to life on site and can’t wait to share more of the journey with you soon.
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Working like a speed train that just. can’t. be. stopped. Little glimpse into a few wild weeks at Atelier Social Agency 💥
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Former Otto chef @willcowper to bring comfy Italian to storied New Farm spot. He’s partnered with a major seafood supplier to deliver a real locals’ venue, with house-made pasta and mains accompanied by cocktails and Italian wines. @pici.brisbane opens in September. Story for @brisbane_times and @goodfoodau. Link in bio. 📷 @morganrobertsphoto #brisbanefood #brisbaneeats #brisbanefoodie #visitbrisbane #eatoutbrisbane
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