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Will Cowper

@willcowper

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Chef/Owner @pici.brisbane

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A little update from behind the scenes.

We’ve been busy bringing Pici to life, and while there’s still plenty happening behind closed doors, we’re getting closer every day.

So many exciting things are coming together, and we can’t wait to finally share it all with you.

Not long now, famiglia. ❤️ taken in New Farm, Brisbane by @willcowper

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7 days ago

Very excited to be teaming up with Australian avocados at the Food & Hospitality Week QLD Chef’s Table. Talking all things avocados 🥑 Come and say hi 👋 #avocado by @willcowper

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9 days ago

At the heart of Pici is family

We want Pici to feel like the kind of place where the table fills up, another bottle gets opened, plates are passed around and nobody’s in a hurry to leave.

A space for long lunches, loud dinners, familiar faces and new traditions.

Not long now... taken in New Farm, Brisbane by @willcowper

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24 days ago

As we get closer to opening our doors in New Farm, we’re officially looking for the people who’ll help bring Pici to life.

We’re now hiring Front of House:
-Restaurant Manager
-Supervisor
-Section Waiters
-Bartenders

This is your chance to be there from the very beginning and become part of the first Pici famiglia.

Think you’d fit right in? Send your CV and a little about yourself to Will@picirestaurantbar.com.au taken in New Farm, Brisbane by @willcowper

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a month ago

Will shares where the name Pici comes from, what it means to us, and how a simple Tuscan pasta helped inspire the bigger idea behind the restaurant.

And yes, you’ll find Pici on the menu with the flavours changing with the seasons, just as they should.

A little more about our name, our story, and what we’re bringing to New Farm. taken in New Farm, Brisbane by @willcowper

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2 months ago

Will takes us through Pici for the very first time, pre-construction and plenty of imagination required.

Where the bar will sit, where the kitchen comes to life, where long lunches will turn into late nights…

Consider this your official “before”. We can’t wait to show you the after. taken in New Farm, Brisbane by @willcowper

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2 months ago

Before we welcome you through the doors, we thought we’d introduce you to the people bringing PICI to life.

First up, meet Will, owner and Chef, with a few quick-fire questions (and maybe a couple of unexpected answers), here’s a little glimpse of the person behind the pasta.

As we get closer to opening, we’ll be sharing more of the people, stories and moments that make PICI what it is.

What should we ask Will next? Drop your questions below. ⬇️ taken in New Farm, Brisbane by @willcowper

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3 months ago

Designed to sit beneath good wine, great food and even better conversations.

Just one of the many details we’re bringing to life for Pici.

Follow along as we bring Pici to life, one detail at a time. taken in New Farm, Brisbane by @willcowper

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3 months ago

As we prepare to open our doors in New Farm in late 2026, we’re on the lookout for passionate people to join us from the very beginning.

We’re currently hiring:
• Restaurant Manager
• Bar Manager
• Senior Chef
• Sous Chef

If you’d like to be part of the first chapter of PICI, we’d love to hear from you.

📩 will@picirestaurantbar.com.au taken in New Farm, Brisbane by @willcowper

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4 months ago

Good seafood, a quality pan and one underrated ingredient every home cook should be using 👀🐟
Ahead of the South Bank Seafood Festival, we sat down with Chef @willcowper to chat all things seafood, cooking tips and what to expect from his upcoming Masterclass.
Hit the link in bio to read the full interview. by @willcowper

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5 months ago

Brisbane’s next big restaurant opening starts here.

Join chef @willcowper and author @sam.parish.food next Monday night as we celebrate Chefs Eat Brisbane and explore the journey behind one of the city’s most anticipated openings, @pici.brisbane
From life in the kitchen to building a restaurant from the ground up, we’ll be discussing the stories, challenges and opportunities shaping Brisbane’s dining scene right now.
A relaxed evening of conversation, food stories and a behind-the-scenes look at what’s next.
🎟 Limited tickets remain.
📍 @avidreader , West End 📅 Monday 1 June 🕕 6pm for a 6.30pm start
Book via @avidreader or comment AVID below and we’ll send you the link via dm’s
Video captured by @storybites._ taken in Brisbane, Queensland, Australia by @willcowper

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5 months ago

After ten years leading the kitchen at OTTO Brisbane, @willcowper is stepping into the next chapter of his career with the highly anticipated opening of @pici.brisbane in New Farm this spring.

Join us at @avidreader in West End for a conversation around @chefseatbrisbane, restaurant culture, leadership in the kitchen and what it means to build something lasting in Brisbane hospitality.

We’ll be discussing Will’s chapter in Chefs Eat Brisbane alongside the next chapter of his career: Pici, with an inside look at the restaurant, the vision behind it and what’s next for one of Brisbane’s most respected chefs.

MONDAY 1st JUNE
6pm for a 6.30pm start
60 minute conversation
DM us for the ticket link or head to @avidreader website for Tickets! taken in Avid Reader Bookshop by @willcowper

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5 months ago