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rafaelrosa

@rafaelrosa

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Design Director @uncommon.creative.studio
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At a moment when trust in news is under pressure, @uncommon.creative.studio we created a limited-edition newspaper for @washingtonpost that shifts the focus back to what has always defined great journalism: the work. For the first time in its history, the entire paper is dedicated to a single investigation: how corrupt police officers used Flock’s nationwide network of licence plate cameras for stalking.
 The front page carries just one headline. Inside, across 24 spreads, the paper reveals everything it took to break the story. The anonymous tip that started it. The text messages. The evidence. The police interrogations. And the determination of the journalists who kept digging.
 The story is the part you see. This is the journalism behind it.
 The paper brings to life the attitude that has always defined one of America’s most storied newsrooms, and introduces a new brand platform:
 RELENTLESS.
 On 29 September 2026, 65,000 copies of this limited-edition paper were delivered to subscribers and decision-makers across the country, including members of the Senate, city councils, mayors and the White House. Because when you give up on the news, 
you give up on people.

The focus story was written by Washington Post reporters: Drew Harwelll, Douglas MacMillan, Aaron Schaffer and edited by Alexis Fitts.

Custom RELENTLESS typography made with @ryanbugden. -----
CREDITS

UNCOMMON Design Dept: 
Beth Johnson @elizabethfjohnson Rafael Rosa @rafaelrosa Ellen Voorheis @evoorhey

Full UNCOMMON Team:
 Sam Shepherd @samshepy Steve Zaroff Andrew Hunter Aron Ramstedt @aronramstedt Frans Ahlberg @fransahlberg Lisa Smith @lisadesignnyc Evie Robson @evscarlettrobson Natasha Wellesley Adrienne Darnell @adriennedarnell Rob Evans @robevans____ Carlos Prats @prattypantz Giselle Maldonado @gizzygeex3 Albert Opraseuth @albertopraseuth Payal Pereira @payalpereira Ana Sabarots @anasabarots Asheden Hill @ashedenhill

WASHINGTON POST: Suzi Watford Nathan Stewart Tova Diamond @tovadiamond Trevor Hains
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Hello @d_and_ad! 2 Graphite pencils for @branchmuseumofdesign and a Wood pencil for @omovarzenalcup. Grateful for the recognition. With this Amazing team: @alliehughesdesign @_audreynathania_ @cacabarabas @meissnr @fbrig01 @joaopazdesign @itsmesammmuel @ray_chen0000 @erinsecoskydesign @evil_twin_musica @sergiopaulo_ilustrador @jackcearnal @dudasalles havt @gigliolucas @julianajezernicky @losnunes
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Last one from MLDS! A brand world for the Varzenal Cup, connecting Arsenal F.C.’s global stage to the raw, grassroots spirit of Brazil’s várzea, where the game truly begins. Great times creating for such a lasting platform. Dirt is good. Dirt is glory. With this Amazing team: @_audreynathania_ @rafaelrosa @cacabarabas @meissnr @fbrig01 @joaopazdesign @jackcearnal @itsmesammmuel @dudasalles havt @gigliolucas @julianajezernicky @losnunes
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MLDS for @branchmuseumofdesign 

With this amazing team: @rafaelrosa, @meissnr, @itsmesammmuel, @alliehues, @cacabarabas @ray_chen0000, @erinsecoskydesign, @llewellyn.hensley, @sergiopaulo_ilustrador, @faria_andre, @muriloaof, @petersauces, @frankcartagena, @ericsreilly, @JulianneLombardi, @ktammaro, @fbrig01, @joaopazdesign, @mullenloweus, @mullenloweglobal, @mlds.design, @eviltwinmusic_us 👉 Explore The Full project at https://mullenlowedesign.co/branch-museum
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MLDS for @branchmuseumofdesign 

With this unbelievable team: @rafaelrosa, @meissnr, @itsmesammmuel, @alliehues, @cacabarabas @ray_chen0000, @erinsecoskydesign, @llewellyn.hensley, @sergiopaulo_ilustrador, @faria_andre, @muriloaof, @petersauces, @frankcartagena, @ericsreilly, @JulianneLombardi, @ktammaro, @fbrig01, @joaopazdesign, @mullenloweus, @mullenloweglobal, @mlds.design, @eviltwinmusic_us 👉 Explore The Full project at https://mullenlowedesign.co/branch-museum
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✨ A project close to our hearts. ***Sound On*** When @kristenrcavallo invited us to reimagine @branchmuseumofdesign, we were in awe of the opportunity to help shape the next chapter of Richmond’s design landscape. For eight months, we dove deep into blueprints, stories, and the bones of a century-old Tudor mansion designed by John Russell Pope. Out of that exploration came a new identity: one that connects the past to the present, heritage to perspective, architecture to brand. The new mark rises from Pope’s original drawings. Three gables merge into a sculptural “B” that, when shifted, becomes a house — a home for design. An off-center stance that asks us to see differently, just as good design should. We’re so proud of this collaboration with @kristenrcavallo, @stumbles, and the entire Branch team, who saw the museum not just as an institution, but as a living brand. We also had the joy of extending the work into sound with our partners at @evil_twin_musica, turning the rhythms of architecture into music with a beautiful Original Score. Grateful doesn’t begin to cover it. With this unbelievable team!
 @meissnr, @itsmesammmuel, @alliehues, @rafaelrosa, @cacabarabas @ray_chen0000, @erinsecoskydesign, @llewellyn.hensley, @sergiopaulo_ilustrador, @faria_andre, @muriloaof, @petersauces, @frankcartagena, @ericsreilly, @JulianneLombardi, @ktammaro, @fbrig01, @joaopazdesign, @mullenloweus, @mullenloweglobal, @mlds.design 👉 Explore The Full project at https://mullenlowedesign.co/branch-museum
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Proud to be among these giants. Huge congratulations to our incredible MullenLowe Design Studio team and to every studio that made it to the top. @gutoterni, @marcimdoti, @meissnr, @alliehues, @cacabarabas, @rafaelrosa, @schulbz, @frankcartagena, @joaopazdesign, @fbrigido01 @theoneclubforcreativity, @roofstudionyc, @combustion, @mlds.design, @MullenLoweUS @d_and_ad
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Three pencils for the Art Directors Club at D&AD. Completely surreal. None of this happens without this fam: @marcimdoti, @cacabarabas, @alliehues @rafaelrosa, @meissnr, @fbrig01, @joaopazdesign, @frankcartagena, @gutoterni, @m_baldin, @schulbz @roofstudionyc @mlds.design @combustion.studio @mullenloweus @mullenloweglobal @theoneclubforcreativity
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What an honor to partner with @roofstudionyc and @combustion.studio to bring our vision to life through these weirdly surreal vignettes. Guto Terni (@gutoterni) → Director Marcio Doti (@marcimdoti) → Design Director Christian Meissner (@meissnr) → Motion Artist Allie Hughes (@alliehues) → Design Director Cacá Barabás (@cacabarabas) → Design Director Rafa Rosa (@rafaelrosa) → Associate Design Director Chloe Schulberg (@schulbz) → Producer Cassandra Horne → Project Manager Frank Cartagena (@frankcartagena) → CEO João Paz (@joaopazdesign) → Head of Design Fabio Brigido (@fbrig01) → Head of Design Client: @theoneclubforcreativity Animation: @roofstudionyc Soundtrack: @combustion Agency: @mlds.design @mullenloweus
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We’re incredibly grateful to have been invited by @theoneclubforcreativity to design the ADC’s 104th Annual Awards campaign — a dream project and a true collaboration between the design team at @mlds.design and our brilliant partners at @roofstudionyc The crew: Fabio Brigido (@fbrigido01) → HOD • Designer João Paz (@joaopazdesign) → HOD • Designer Guto Terni (@gutoterni) → Director Allie Hughes (@alliehues) → Design Director • Designer Cacá Barabás (@cacabarabas) → Design Director • Designer Marcio Doti (@marcimdoti) → Design Director • Designer Rafa Rosa (@rafaelrosa) → Asc. Design Director • Designer Christian Meissner (@meissnr) → Motion Artist • Designer Chloe Schulberg (@schulbz) → Producer Cassandra Horne → Project Manager Frank Cartagena (@frankcartagena) → CEO Animation: @roofstudionyc Agency: @mlds.design, @MullenloweUS
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