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300 to 1,400 followers in two years. But the real win wasn’t the numbers.

When we partnered with Mount Charleston Fire and Rescue (MCFR) in 2024, their Instagram had 300 followers. Today, it has 1,400. That’s more than a 4x increase in two years, thanks to better photos, better videos, and a real game plan.

But the change wasn’t about the videos themselves. It was about giving a hardworking, professional fire department the public voice it has always deserved!

The result? Stronger community trust, new partnerships, and opportunities that wouldn’t have happened if their story hadn’t been told.

If you lead a mission-driven organization, ask yourself: do the people you serve really know who you are and what you do?

If not, let’s close that gap. Book a call with us today.

#nonprofit #videoproduction #photography #marketing #church

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20 years in video production. And it all started with a fax. 📠🎬

Last week I crossed my 20-year mark as a video producer, and I had to share where it all began: my very first client invoice, faxed over two decades ago under my first-ever company, In-Focus Productions. (Yes, faxing was a thing. Yes, I’m dating myself. 😅)

I never imagined this would turn into a career. From creating skateboarding videos as a kid, to my first paid job at 19, to working 13 years in church ministry, and high-end projects - it’s been 20 years of creativity and capturing the stories of the people and organizations I’ve worked with, and I’m grateful for every one of them.

Thank you to every client, collaborator, employer, and friend who has been part of the journey. 🙏

Here’s to the next 20 years and all the new stories still to come!

#nonprofit #videoproduction #photography #marketing #church

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Your donors are quietly leaving, and it’s not about the ask!

Most nonprofits spend 90% of their energy getting new donors and 10% keeping them. But a repeat donor is far more valuable than a one-time gift.

Try this in the next 30 days:

1). Send a 30-second thank-you video. A phone video from your director or a beneficiary works. Unpolished is fine, because sincere beats slick.

2). Show where the money went. One photo, one sentence. “Your $50 bought [X].”

3). Wait before asking again. Give at least 2-3 touchpoints with no ask first.

A donor who feels seen gives again!

Which of these have you tried? Tell us below.

#nonprofit #videoproduction #photography #marketing #church

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Fully paid. Professional. On call for the mountain since 2015. And most of their neighbors had no idea.

That’s what we found when we started working with Mount Charleston Fire and Rescue (MCFR).

BEFORE 👇 ❌ An outdated website ❌ Reporters assuming they were volunteers ❌ Residents unsure who their first responders were

AFTER 👇 ✅ A new website that shows who they are ✅ A monthly newsletter reaching 175 residents ✅ Instagram up from 300 to 1,400 followers ✅ Training other organizations and partnering with a local high school fire safety program

Same department. Same dedication. The only thing that changed was how their story was told.

Is there a gap between who you are and who people think you are? Let’s close it.

Book a call with us today!

(Check out the full video case study in the link in our bio).

#firefighter #videoproduction #photography #marketing #firedepartment

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Unpopular opinion: your donate button is the real problem.

You spent weeks on a beautiful video. People watched it. People cried. People wanted to give.

Then they hit your website and:

❌ Couldn’t find the donate button ❌ Landed on a 14-field form ❌ Waited 9 seconds for the page to load on their phone ❌ Gave up and went back to scrolling

We can make you a film that moves hearts. We can’t make people hunt for a button.

Before you spend another dollar on content, do this: open your donation page on your phone and try to give $25.

If it takes more than 60 seconds, that’s your campaign problem.

Go try it. Come back and tell us how it went!

Also shout out to some folks in this picture who were my former coworkers but still friends 😎

#nonprofit #videoproduction #photography #marketing #church

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Fundraising stalled? Here’s what’s probably going on!

If your appeals aren’t landing, it’s rarely about the ask.
It’s about what comes before it!

Try these 3 fixes:

1). Lead with one person, not a statistic.
“12,000 families need help” gets a shrug. “Meet Maria” gets a donation.

2). Show the result, not just the need. Donors want to know their gift works.
Share the before AND after.

3). Make the ask easy and specific.
“$25 provides X” is better than “please donate.”

Pick ONE of these and try it in your next campaign. Small shift, big difference.

Which one are you going to test first? Tell us below. 👇

#nonprofit #videoproduction #photography #marketing #church

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When Tropical Storm Hilary cut off Mount Charleston, reporters assumed the firefighters on scene were volunteers.

They weren’t. Mount Charleston Fire and Rescue (MCFR) has been fully professional since 2015! The community just didn’t know it.

So in 2024, MCFR partnered with Reveal Video for a new website, a monthly newsletter, and fresh content that tells their story.

The results:
1). Instagram: 300 to 1,400 followers
2). A consistent newsletter reaching 175 residents directly
3). New partnerships with a local high school, local businesses, and other fire departments

It was never about the videos. It was about giving a hard-working department the public voice it deserves!

Do the people you serve know who you are and what you do? Book a call to close the gap.

#nonprofit #firedepartment #videoproduction #photography #church

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If you’re leading a church, you know this feeling: you’re doing ministry, managing volunteers, planning events, raising funds, and somewhere in the middle of all that, you’re supposed to create marketing content and videos.

Marketing goals slip. Video projects get pushed to next month. The details get dropped, not because you don’t care, but because there are only so many hours in a day.

It doesn’t have to be that way.

When you partner with the right video production company, something shifts. The weight gets lighter. You stop staying up late trying to edit a video and start dreaming about your next campaign. You work on the things that only you can do. You spend more time with your family instead of being buried in software you didn’t sign up to learn.

We’re here to walk alongside you and carry the storytelling work with you. Your mission deserves that kind of support.

We would love to have a conversation with you about what that could look like for your church.

#nonprofit #videoproduction #photography #church

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On set today, filming interviews with an organization that gets it.

Before clients ever step through their doors, they’ll have already seen these videos. And that one detail changes everything — it builds trust before the first conversation even happens. Less anxiety. More confidence. People walking in already feeling like they know you!

That’s the power of story done right.

So here’s my question for you: How are you building trust with your clients? With potential donors?

Is it through video? Email campaigns? Something else entirely?

Trust isn’t built in the moment someone walks through your door — it’s built long before that, in every touchpoint leading up to it.

🎥 What’s your trust-building strategy? Drop it in the comments — I’d love to hear how you’re doing it.

#nonprofit #videoproduction #photography #church

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“I felt your voice in the back of my head — that little reminder about replenishment.”

So I finally listened. I told myself, “Okay. I’m going to replenish. I’m not going to do anything. I’m just going to be and rest.”

Because here’s the thing — my true north is joy and laughter.

But the opposite of that true north? Resentment. Crankiness. Bitterness. And when I’m not replenishing, that’s exactly who I become!

“Man... I don’t like that person.”

That’s the moment it gets real. When you catch yourself becoming someone you don’t recognize — someone further from who you actually want to be.

Replenishment isn’t indulgence. It’s what keeps you pointed toward your true north.

New podcast episode with my special guest, Mitch Harrison from Refill Coaching, is available now! Link in bio.

#nonprofit #videoproduction #photography #church

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“I felt your voice in the back of my head — that little reminder about replenishment.”

So I finally listened. I told myself, “Okay. I’m going to replenish. I’m not going to do anything. I’m just going to be and rest.”

Because here’s the thing — my true north is joy and laughter.

But the opposite of that true north? Resentment. Crankiness. Bitterness. And when I’m not replenishing, that’s exactly who I become!

“Man... I don’t like that person.”

That’s the moment it gets real. When you catch yourself becoming someone you don’t recognize — someone further from who you actually want to be.

Replenishment isn’t indulgence. It’s what keeps you pointed toward your true north.

New podcast episode with my special guest, Mitch Harrison from Refill Coaching, is available now! Link in bio.

#nonprofit #videoproduction #photography #church

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