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Sophie McGregor | Runner & Co-founder

@sophiersm

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Co-Founder @griddlebakery
Trail and Ultra Runner
🏃‍♀️ @ultraxco @scienceinsport @sweatisdata
Daily running + business insights

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Something big has happened💚

So naturally we made a film about it. Narrated by David Attenborough himself. (Obviously).

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What does it really look like balancing fundraising, growing a business AND ultra running? 🏃‍♀️

In Part 2 of my Founder Series with @sophiersm from @griddlebakery, we get into her experience as a female founder, making time for yourself, and when work/life balance sometimes means taking your meetings on the run… literally

Final part drop tomorrow…

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Hello, we’re Ella & Sophie, the founders of Griddle Bakery.

We met on Spare Room many years ago: Ella answered an ad for a flatmate, and left with a business partner as well.

We had a ton in common, including a love of running and a love of baking.

A slightly random combination, perhaps, but it turns out it was the beginning of Griddle Bakery.

That love of baking soon turned into a ritual of baking together.

Pancakes, waffles, the lot. Always made with the kind of ingredients you’d expect to find in your kitchen cupboard - lower in sugar, higher in wholegrains, exactly the sort of food that fuelled our runs (and, if we’re honest, justified the second waffle).

But it wasn’t always realistic to bake fresh every day.
Life gets busy. Mornings get chaotic. Sometimes breakfast had to happen while we’re already halfway out the door.

We looked for a convenient baked goods in the shops that worked around our busy, modern lives, we couldn’t find any.

They were either stuffed with preservatives with unpronounceable villainy names, or “fresh”… but then stale within about two days of buying it. (Why is fresh so often stale by the time you get round to eating it?)

Since launching Griddle, we’ve learned just how big this problem is, through our work with City Harvest, redistributing food that would otherwise be binned.

That little insight, which started in our kitchen at home, eventually became Griddle Bakery.

We developed and launched a range of frozen bakery goods - from waffles and French toast to a few upcoming launches we’re VERY excited about - and they’re now in some of the biggest supermarkets across the UK and France.

We’re on a mission to create a new bakery aisle. We just moved it to the freezer, where we believe it belongs.

Frozen is nature’s own preservative. No unpronounceable extras required. Which means the baked goods taste as fresh and honest as anything we ever made at home, ready whenever you actually want them.

Your freezer can become the cupboard you turn to for breakfast, lunch, dinner, or the fourth snack of the day.
As good as the day it was baked. No 5am starts, no flour in your hair for the rest of the day.

There are new products to la

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Peak week ✅✅✅ okay so that’s the most I’ve EVER run in a week. Legs feeling it..? yes. Hungry 24/7…?double yes, but we are feeling good! T-4 weeks to go (including a trip to NY and quarter-end to get through too…), let the taper begin 🙈
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Ft a dump of pics and some first signs of autumn 🍁🍂🥮

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Breakfast made the way granny used to, with only ingredients both you and they know and trust. These are the rules we bake by.

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Run to Wine (& WAFFLES)

This week, Run to Wine was joined by the @griddlebakery team who gave our runners more than just wine for motivation - but waffles, too!

🏃🏼‍♀️🍷🧇

Delicious, low-sugar, fibre-packed, no-fuss, freezer-ready waffles that can be enjoyed with all the sweet and savoury toppings - and also paired with wine 🍷

This combo’s going to be hard to beat.

Next Clapham run club drops soon!

PS. You can find Griddle Bakery in Tesco, Morrisons, Iceland, Wholefoods, and Ocado. AND SOON, Waitrose and Sainsbury’s.

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✨July dump ✨

Aperol fuelled, more celebrations than we could keep up with, babies, engagements, all the sport, this summer is flying by yet somehow also lasting forever 🫶🥰
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Oh and 225km ran… but we’ll come to that!

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Congratulations @sophiersm & Justin 💍 🫶

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Get the dirt... Something new with @wildfarmed is coming soon.

We’re finding digital a little stale, so we’re going analogue ✉️ In August, we’ll be sending out our first mailer club - real envelopes, real letters, real stamps, sent to your real front door. We promise our analogue mailer subscribers a peek into us building Griddle Bakery from behind-the-scenes. To get involved, just send us a DM.

~ Sophie & Ella

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15 female-founded food & beverage businesses built by women you need to watch 👀

From pantry staples and healthy snacks to cocktails, frozen treats and bakery favourites

These women are building brilliant businesses that are changing what we eat and drink every day

🍰 Andrea Kazan, founder of @eatgoodmess

🥗 Stephanie Kingston & Kristina Komlosiova, founders of @pollenandgrace

🍦Kathryn Bricken, founder of @doughlicious_dough

🍬 Fliss Newland, founder of @wildthingz.co

🧈 Iva Danchova, founder of @oatavenue

🫐 Georgia May Salamat & Megan Salamat, founders of @theacaigirls

🍊 Clara Latham, founder of @deeply_foods

🍝 Imogen Royall, founder of @northernpastaco

🍫 Siddhi Mehta, founder of @rhythm108

🌱 JiaJia Huang, founder of @theearthy_

💦 Nicola Hart, founder of @aguademadre

👩‍🍳 Alyssa Dominique, founder of @deepalmondbutter

🍫 Monique Foy, founder of @cosmicdealer

🧃 Tanya de Sousa Grimaldi, founder of @drink.slurpz

🥞 Ella Harland & Sophie McGregor, founders of @griddlebakery

How many of these have you tried?

And who should we spotlight next? 💜

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