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a first project out of this office, and a special one. 

rebranding a church is a strange job when you think about it. you’re trying to give language and form to something whose central message hasn’t changed in two thousand years, whilst acknowledging that the culture receiving that message has changed massively. theology, people, place, history, children, coffee, typography, hospitality, websites, sunday mornings and, somewhere amongst all of that, the Holy Spirit.

over the last few months, i got to work with glow, a church in the north east, on a full rebrand. i spent time with the team in their world, listening, asking questions, walking around, watching how people gathered and trying to understand what was already true about glow. i researched what was happening across church and culture, then deliberately wandered outside the category into hotels, restaurants and hospitality brands to think about welcome, belonging and why people choose to stay. eventually, i landed on the idea at the heart of it all: holy ordinary. not a tagline, but a way of seeing glow, rooted in the belief that God has always had a habit of taking the ordinary stuff of human life, bread, wine, water, tables, homes, meals, people, and filling it with significance. from there, we built the brand world.

i care about the local church far too much to simply make it look good. i want our churches to understand the moment they’re in, know what they carry and communicate it with clarity and conviction, whilst still recognising themselves in what we make. some further thoughts on substack @sanibona.co.
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this corner of the internet is for my work.

the organisations, the conversations, the ideas, the people and the friends i get to shape brands alongside.

i’ll share projects as they unfold, the thinking behind them, and some of what i’m learning along the way.

if you’re building something meaningful and think i could help, i’d love to hear from you.
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Surrender is the way back to Jesus 🗣️

On Sunday night at central @tebompanza shared on the truth of how our only way back to God is through Jesus, encouraging us to admit our need for Him, call on Him and come back to Him ❤️
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best day of our lives !!!!!
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procrastinated the 2025 recap
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We want to be ordinary believers that carry the posture of Jesus into ordinary places ❤️‍🔥

🔗 ‘The Church that Serves & Sends’ — Available now on YouTube
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