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Youssef Rashed

@trynafindrash

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@byformthelabel

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Postcards from the white desert

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A visual project for @molham , created for his latest releases.
Talent manger: @doniya_gamila
Stylist: @trynafindrash
Makeup: @mariaurad
Art direction: @sundaystudiocairo

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Biker high collar zip leather jacket.
shot in the black desert by @ahmedullahibrahim

Form started here. white desert, two days.

I’m taking over for the day to show you the moments that made Either Way.

the best parts were never planned.

me and @_sofiafusaro found a swing in the middle of nowhere. obviously we used it.

@muhamedsaadd and @hair_by_yomna did the hard part. I pointed at things and called it directing.

@gaabii.medeiros we owe you one for the winter fits in that desert heat. not our finest planning. 😅

every campaign needs a @mouradragab . ours just happens to have the best one.

The Fragment set .

Shot in the white desert by @ahmedullahibrahim

turns out i can pull off Form too. shot by @ahmedullahibrahim

BOOM @hassannmk x @byformthelabel

@lailaxrashed is all about the details. the stuff you’ll never notice is exactly the stuff she’s fixing here.

whatever @ssteviejones spotted, we hope it was worth the pose. 👀 shot by @ahmedullahibrahim

Same @montyviideo

@ibrahimgamalll shot this entire thing. half of what you’ve been looking at is his eye the other half is him melting in the desert heat.

giving the page back now. this was Either Way. hope you enjoyed the detour.

Shot by @hharounnn

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Mr @trynafindrash came thru for some nice steak sliders 🤪 Obvs didn’t come empty handed, check out the new @byformthelabel collection!
#boom #czo #steak #chef

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Introducing EITHER WAY

Two perspectives. Two sets of references. One collection.

Every piece stands on its own, with its own cut, its own construction, its own point of view. But form runs through all of them, and that's what brings them together.

Nothing was made to match, yet everything works together. Worn alone or layered, exactly as designed or entirely rewritten by you.

Form comes first. Either way, it’s complete.

FW25/26 — Out now.
#byformthelabel

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A creative concept by Zerosix developed for @byformthelabel

Creative Directors: @ahmedullahibrahim @trynafindrash

Photography: @ahmedullahibrahim

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Creative direction and photography For @byformthelabel
Production @clutchagency_
Models @tfpmodels_ @_sofiafusaro @gaabii.medeiros
Make up @delyasmakeup
Hair @hair_by_yomna
Styling @muhamedsaadd
Lighting @mostafaaalllii @cairo.lighting.services
Producer @therealmarloww
Video creative team @zerosixco @hharounnn @montyviideo @ahmedullahibrahim
Production team @mangaaax_ @ibrahimtarriq @3bdalluhx
Special thanks for the trust @trynafindrash @lailaxrashed

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يوم تصوير في الصحراء البيضاء🏜️

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An experience that will forever have a place in my heart❤️✨

@byformthelabel
@tfpmodels_
@buenomodels

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black and white in the black and white desert.

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