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Latest as Creative director for @formthe.label 

CD: @lailaxrashed // @trynafindrash // @bayoumi_._ 
Photography: @boody9boo 
Set designer: @bayoumi_._ 
Set design assistant: @alaa_brany222 
Stylist: @deiifst 
Hairstylist: @hair_by_yomna 
Model: @leticiaduartx @vigor.casting
Post production: @byadham__ by @trynafindrash
6
10 months ago
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FTL — an Egyptian fashion label reshaping identity through structure, silhouette, and form.
More than just garments — it’s design in motion. Head to the link in the bio for all details on this emerging brand. 

Founder: Laila Rashed (Lailaxrashed)
Creative Director: Youssef Rashed (@trynafindrash)
Photographer: Abdelrahman Muhammed (@boody9boo)
Videographer: Aly Abolaban (@alyabolaban)
Set Designer: Mohamed M. Bayoumi (@bayoumi_._)
Stylist: Dina Casper (styling_by_dina3ade)
Hair Stylist: Yomna Mounir (@hair_by_yomna)
Makeup Artist: Maria Mourad (@mariaurad)
Model: Youssef Hesham (@youssefhesham_7)
Model: Amr Arafat (amrarafat_)
Model: Mourad Ragab(@mouradragab) by @trynafindrash
26
a year ago
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This ain’t cheddar this quiche by @trynafindrash
4
2 years ago
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Had to design a garment eventually 🚶🏻‍♂️

📹: @hharounnn by @trynafindrash
4
9 days ago
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Our latest campaign film for @byformthelabel 
A study in movement, tension, and the spaces between.

Brand: @byformthelabel @trynafindrash lailaxrashed

Director: @ahmedullahibrahim
DP: @montyviideo
1st AC: @tarek.ehab00
Gaffer: @waleed_elashmawi

Creative Directors: @ahmedullahibrahim @trynafindrash
Film Production: @zerosixco

Photography: @ibrahimgamalll
Photography Creative Direction:  @ibrahimgamalll @trynafindrash

Producer: @therealmarloww
Production Coordination: @clutchagency
Production Team: @3bdalluhx @mangaaax_ @ibrahimtarriq
MUA: @delyasmakeup
Stylist: @muhamedsaadd
Hair Stylist: @hair_by_yomna
Talent: @ssteviejones @_sofiafusaro @gaabii.medeiros @tfpmodels_

Post Production: @common.things.studio @lilmooryy 
Colorist: @montyviideo
BTS & Social Edits: @hharounnn by @trynafindrash
42
22 days ago
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Some white desert shaninagns with @byformthelabel by @trynafindrash
14
2 months ago
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Trynafindrash is trynafindcash @sn2studios 

Videographer: @hassannmk by @trynafindrash
16
7 months ago
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@byformthelabel by @trynafindrash
10
2 months ago
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Mr @trynafindrash came thru for some nice steak sliders 🤪 Obvs didn’t come empty handed, check out the new @byformthelabel collection!
#boom #czo #steak #chef by @trynafindrash
39
21 days ago
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For : @byformthelabel 
@trynafindrash @lailaxrashed
Director: @ahmedullahibrahim
DP: @montyviideo
1st AC: @tarek.ehab00
Gaffer: @waleed_elashmawi

Creative Directors: @ahmedullahibrahim @trynafindrash
Film Production: @zerosixco

Photography: @ibrahimgamalll
Photography Creative Direction:  @ibrahimgamalll @trynafindrash

Executive producer : @therealmarloww
Production agency : @clutchagency_
Producer : @3bdalluhx
Production Manager :  @mangaaax_
Production coordinator : @ibrahimtarriq
MUA: @delyasmakeup
Stylist: @muhamedsaadd
Hair Stylist: @hair_by_yomna
Talent: @ssteviejones @_sofiafusaro @gaabii.medeiros @tfpmodels_

Post Production: @common.things.studio @lilmoory
Colorist: @montyviideo
BTS & Social Edits: @hharounnn

Photography lighting: @mostafaaalllii @cairo.camera.rentals

This was super fun, guys! My main memory from this shoot is that I was just doing whatever I wanted @trynafindrash a client, it felt like hanging out with a cousin on a regular weekend

Shoutout to everyone who worked on this project! You guys are amazing.. thank you!!

Hopefully the next summer shoot won’t be so hot 😂

Shoutout to everyone who worked on this project! You guys are amazing.. thank you!! taken in الواحات البحريــة by @trynafindrash
20
21 days ago
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Latest for @cielodenim 

Photographer: @eslamabdelhaamed 
Set designer: @bayoumi_._ @alitoulan 
Stylist: @iamhossiny by @trynafindrash
5
7 months ago
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Biker high collar zip leather jacket.
shot in the black desert by @ahmedullahibrahim

Form started here. white desert, two days.

I’m taking over for the day to show you the moments that made Either Way.

the best parts were never planned.

me and @_sofiafusaro found a swing in the middle of nowhere. obviously we used it.

@muhamedsaadd and @hair_by_yomna did the hard part. I pointed at things and called it directing.

@gaabii.medeiros we owe you one for the winter fits in that desert heat. not our finest planning. 😅

every campaign needs a @mouradragab . ours just happens to have the best one.

The Fragment set .

Shot in the white desert by @ahmedullahibrahim

turns out i can pull off Form too. shot by @ahmedullahibrahim

BOOM @hassannmk x @byformthelabel

@lailaxrashed is all about the details. the stuff you’ll never notice is exactly the stuff she’s fixing here.

whatever @ssteviejones spotted, we hope it was worth the pose. 👀 shot by @ahmedullahibrahim

Same @montyviideo

@ibrahimgamalll shot this entire thing. half of what you’ve been looking at is his eye the other half is him melting in the desert heat.

giving the page back now. this was Either Way. hope you enjoyed the detour.

Shot by @hharounnn by @trynafindrash
5
17 days ago
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