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AWKN®️ | Recovery Shots

@the_awkn

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Modern Korean Apothecary
🇰🇷👯‍♀️ Sister Founders @soomthesoom @tkisteekay
🍐 Recovery Shots that help you do more

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We literally can’t keep count on how many times we’ve been asked to make this. After a slightly ridiculous amount of R&D, testings and “okay, but what if we..” rounds, it’s finally ready to make its move.
Consider this your first clue 😉 taken in Seoul, Korea by @the_awkn

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20 days ago

Koreans living in 2050 🇰🇷😙 taken in Seoul, Korea by @the_awkn

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25 days ago

Mom hack 101 taken in Somerset, England by @the_awkn

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25 days ago

Your zodiac sign could never.
Not a medical diagnosis, obviously.
But not all hangovers are created equal. Some wake up nauseous. Some get the headache. Some are anxious for absolutely no reason. Some can’t form a coherent thought before noon. And some are simply operating at 3% battery.
There is actually some science behind the differences.

Your stomach has entered its villain era.
Nausea. Cramps. No appetite. Coffee suddenly seems like an aggressive suggestion.
Alcohol can irritate the stomach lining and increase acid production, contributing to nausea and gastrointestinal discomfort.

The curtains are too bright.
Your phone is too loud.
Someone has opened a cupboard in another room and you have taken it personally.
Headache is one of the most common hangover symptoms, with fluid balance, inflammation and the body’s response to alcohol all potentially playing a role.

Nothing bad happened. You know that.
Your brain does not.
You’re replaying a conversation from 1am with the intensity of a Netflix documentary. You check the group chat. Nothing. You check again. Still nothing.
Hangovers can involve anxiety, irritability and low mood, while alcohol can also disrupt sleep and affect brain signalling.

You slept. Technically.
But your brain has decided to operate on dial-up.
You open your laptop and forget why. Read an email six times. Stare at your calendar like it contains a foreign language.
Alcohol can disrupt sleep quality, and hangovers can affect attention, concentration and cognitive performance.

No nausea. No major headache.
Just absolutely no desire to participate in society.
Your body has entered low power mode. Your motivation has moved abroad.
Alcohol can disrupt sleep, affect fluid balance and trigger inflammatory responses, all of which can contribute to next-day fatigue.

You didn’t get a hangover.
You got the deluxe package.
And that’s the thing about hangovers. There isn’t one single mechanism behind them, and people can experience very different combinations of symptoms depending on individual biology, drinking pattern, sleep, food intake and sensitivity to alcohol.

A Korean apothecary-inspired pre-drinking shot made with Korean pear, ginger, taken in London, United Kingdom by @the_awkn

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25 days ago

Drink tonight? You’ll need this 🍐🫚🍋 by @the_awkn

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a month ago

Everyone needs AWKN unless proven otherwise. taken in London, United Kingdom by @the_awkn

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a month ago

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a month ago

Korean flex final boss 💪🇰🇷 taken in Seoul, Korea by @the_awkn

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a month ago

We said we weren’t going to reformulate again. And yet… here we are. 😂

Not because there’s something wrong with Night Owl. Actually, quite the opposite.

We could have kept the formulation exactly as it is. It would have been easier, faster and considerably less expensive.

But then we kept hearing the same question from customers:

“Do I really need to take two?”
“Can I just take one?”

So we started asking ourselves:

What if we could make one shot even better?

That question sent us back to the lab.

We’re now working on a new formulation with one big goal: making a single dose more effective, while continuing to obsess over the taste, ingredients and overall experience.

And while we were there, we decided to make another change.

We’re removing stevia. There’s only 0.02g in our current formula, and stevia is a plant-derived sweetener, not an artificial ingredient. But we’ve always believed that every ingredient should have a reason to be there.

So if we can make the formula more intentional, why wouldn’t we? But..
Formulation takes months.
There are lab samples.
Testing.
Multiple rounds of adjustments.
And yes, it costs more.

We could simply leave things alone.

But when people trust us enough to put AWKN into their routines, we think they deserve us to keep asking. So, we’re reformulating. Again.

And we’ll bring you along for the process 🫶🏻

#AWKN #HangoverRemedy #femalefounders #CleanIngredients #FounderJourney taken in Seoul, Korea by @the_awkn

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a month ago

The unofficial explanation for the Koreans being so obsessed with Soju and how it’s more than just a drink in Korean culture by @the_awkn

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7 months ago

It’s just an easy hack right before bed 🫶 taken in London, United Kingdom by @the_awkn

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4 months ago

We’re reformulating AWKN. Again. 👀
But one piece of customer feedback kept coming up:
“Why can’t I just take one?”
The honest answer is that our current formulation is designed to work more effectively when you take two shots. But instead of simply telling you that, we took the question back to our lab.

What if we could make one shot do more?

So that’s exactly what we’re working on.
We’re developing a new formulation with our lab in Korea to make a single shot more effective, while also improving the taste and removing stevia from the formula.

A little clarification on stevia: it’s not technically an artificial sweetener. It’s derived from a plant. But we’ve heard your feedback, and we know some of you would simply prefer a formula without it.

And we think that matters.

This isn’t a small tweak. Reformulating means new R&D, testing, production changes and, ultimately, higher manufacturing costs.

But we’d rather invest in making AWKN better than simply keeping the same formula because it’s easier.
Finding the right balance is the hard part.

So we’re back in the lab, working on the next version of AWKN and building it around what you’ve actually told us you want. Because if we’re going to call ourselves a Korean apothecary for modern wellness, we want to keep earning that title.

More to come. 🇰🇷

#KoreanWellness #CleanIngredients #FounderJourney #ProductDevelopment #hangoverremedy taken in Seoul, Korea by @the_awkn

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a month ago