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The Foundry Singapore

@thefoundrysg

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Creative communications agency for hospitality, experiences & culture across Asia.
↳ Part of @thefoundryasia

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🇸🇬Ever wondered what it would feel like to see your agency’s name on the wall? This was my first visit back to Singapore since moving to Bangkok, and seeing our name right in the heart of Keong Saik was an !!!! moment.

Three intense years of building the business in my former home and in the neighbourhood I first visited when I landed in Singapore back in 2022. Words can’t quite describe what it means to see how far we’ve come.

Our Singapore office has been buzzing with incredible clients, and I’m excited to see what the next chapter brings. Hit us up at @thefoundrysg ❤️ taken in The Working Capitol by @thefoundrysg

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Negroni Week is back, with Campari (@camparigroup @campari.sea) bringing its biggest Asia Pacific line-up yet — a cross-border run of guest shifts, collaborations and new takes on an icon, across 18 bars and nine markets from 21–27 September 2026.

Proud to be working with Campari as the regional press office for Negroni Week across APAC, bringing the people, pours and stories behind this year’s edition to life.

#NegroniWeek26 #NoNegroniWithoutCampari #Negroni #Campari #TheFoundryAsia @camparihk by @thefoundrysg

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Our Singapore roster is growing.

Joining our client portfolio are Native (@nativebarsg), the well-loved fermentation-focused cocktail bar celebrating its 10th year; Puffy Bois (@puffyboispizzas), a no-frills hidden pizza and cocktail dive bar; and Nicolas (@nicolaslerestaurant), a playground for wine aficionados with a contemporary French menu. taken in Singapore by @thefoundrysg

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2 months ago

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Meet Henry Stonham (@that_henry_bloke), our new Regional Head of Partnerships & Business Development.

With a strong track record across hospitality, events and international trade platforms, Henry brings a wealth of experience in building partnerships, communities and platforms that connect brands with culture. Previously at Reed Exhibitions, he led the development of Bar Convent Singapore, one of the region’s key platforms for the bar and drinks industry, and is also the Co-Founder of Singapore Cocktail Crossover, bringing together cocktails, creativity, community and lifestyle.

At The Foundry, Henry will lead regional partnerships and business development, driving new opportunities and community-led initiatives as we continue to grow our presence and capabilities across Asia.

A new chapter for The Foundry, and plenty more to come. taken in Asia by @thefoundrysg

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From a highly-anticipated hotel opening on Singapore’s Orchard Road and a distinguished dining concept housed in a century-old building in Bangkok, to a cult-favourite international chain, we are excited to announce our collaboration with an expanding portfolio of brands across the Asia-Pacific region.

🇸🇬 The Capital Kempinski Hotel Singapore (@capitolkempinski)
🇸🇬 NoMad Hilton Singapore (@nomadhotelsingapore)
🇭🇰 Five Guys Hong Kong (@fiveguyshongkong)
🇹🇭 Paii in W Bangkok (@paii.bangkok / @wbangkok) by @thefoundrysg

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2 months ago

A glimpse into one of the biggest nights in Asia’s bar industry, celebrating remarkable talents and exceptional artistry in the bar community across Asia.

@50bestbars @wynn.palace by @thefoundrysg

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3 months ago

There’s nothing more rewarding than celebrating the achievements of the incredible brands and teams we have the privilege of working alongside.

Congratulations to Bar Sathorn (@barsathorn) on an outstanding #17 ranking and receiving the Nikka Highest Climber Award, BOP (@bop_bartendersofpony) at #52, The Opposites (@theopposites.hk) at #54, Native (@nativebarsg) at #80, Stay Gold Flamingo (@staygoldflamingo) at #97, and Artifact (@artifact_bar) on joining 50 Best Discovery.

A special congratulations as well to Wynn Palace (@wynn.palace) and Wing Lei Bar (@wingleibar) for successfully hosting another exceptional campaign in celebration of Asia’s 50 Best Bars 2026 and Wynn’s 20th anniversary in Macau.

@50bestbars taken in Macau 澳門 by @thefoundrysg

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Three years in, we’re still building.

At @TheFoundryAsia, we’ve always believed that hospitality is one of the world’s most human industries. Every concept, hotel and destination has a story worth telling, and every reputation is built through the people behind it. We’re looking for people who want to help shape those stories.

Experience matters, but it isn’t everything. We’re far more interested in curiosity, accountability and an instinct for detail. People who take ownership of their work, care deeply about those around them, and understand that representing our clients and talents is a responsibility, not just a job.

If you have a genuine passion for hospitality across Asia, we’d love to hear from you.

We’re hiring across Hong Kong, Singapore and Bangkok.

Explore our current opportunities at www.thefoundry.asia/career. by @thefoundrysg

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Our latest adventures at Horatio (@thehoratiosingapore) & curious compantions: 🇵🇭 Rian Assidao (@rianasiddao) of BAR by EAST (@barbyeast_), 🇯🇵 Soran Nomaru (@soran_nomaru) of Quarter Room (@quarter_room_tokyo), and 🇹🇭 James Kamja (@jameskosilkamja) of Lennon’s (@lennons.bkk).

Inspired by the travels of Horatio Fairchild, this monthly guest shift series brings together top bartenders from across the region, each sharing the flavours, rituals, and music that shape their craft.

Until the next companion arrives. by @thefoundrysg

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