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Tom Robertson

@tomcrobertson

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👨‍💻Brand marketing guy - @tomrobertsoncreative
🤳Helping sport tell authentic stories
💙Mental health advocate for ADHD & Bipolar
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Glasgow 2026 was an unforgettable experience, but not every moment was an easy one. This is a part of the story I think is important to share. Swipe across for more. 🫶❤️🤝 Part 1 Part 2 Part 3 Part 4 We’re all in this together fam 🫡 taken in Glasgow, Scotland by @tomcrobertson
174
2 months ago
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A little reminder that social media can be a lot of fun 🚀🗣️👉 How good is running 🥰 The @sportsgrad meetup was one of the best networking experiences I’ve had with likeminded sports marketers 🚀📈 @nflaunz was an incredible experience and I didn’t even go to the game! Morgs is doing great things with @ausmericanaces 🤝 taken in Melbourne, Victoria, Australia by @tomcrobertson
24
a month ago
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Once a baller, always a baller 🏀 Get up and do the work. 6:01. Thanks to Kingy and Corn for taking my call. I promise this wasn’t an advert to follow me 😂🌽 Ps, I was the one that gave @jackginnivan the @goproanz. Love your work. taken in Melbourne, Victoria, Australia by @tomcrobertson
41
2 months ago
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Family holidays look a little different these days 👶🏼👶🏼👦🏽❤️ That’s a wrap from Fiji. Crew/10 taken in Fiji by @tomcrobertson
0
10 hours ago
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Kitted up and ready for the Constellation Cup! The @aussiediamonds take on the Silver Ferns this arvo. LET’S GO💚💛 taken in Melbourne, Victoria, Australia by @tomcrobertson
10
a day ago
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Island time 🇫🇯 ❤️ IYKYK taken in Shangri-La Yanuca Island, Fiji by @tomcrobertson
8
8 days ago
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New sport unlocked: synchronised diving 🤳💦 Great to capture Olympic diver @sam.fricker and @hudsonskinnner putting in an intensive two hour diving session. don’t try this at home 😂 taken in Melbourne, Victoria, Australia by @tomcrobertson
2
14 days ago
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70 gold medals. Hundreds of moments. One consistent look 🇦🇺🎨 For @glasgow_2026, @commgamesaus partnered with @sportdesignaus to bring the Australian Team’s social coverage to life. Together, we created a clean and consistent suite of Games-time assets designed to celebrate performances, tell stories and integrate commercial partners. Thanks to @designedbykyle and the wider @sportdesignaus team for bringing the creative to life and helping us deliver at pace throughout the Games. 70 golden moments 🥇 @sportdesignaus crested a clean, recognisable design system that stayed within @commgamesaus brand guidelines while allowing our social team to move at the speed of the Games. 70 gold medal graphics went out across the Games, but there was one I couldn’t go past. The men’s 4x100m relay team gold. Beating the Olympic champions. Beyond medal graphics, we worked with @sportdesignaus to create dedicated assets for our commercial partners. Moment of the Day, presented by Harvey Norman gave us a platform to celebrate one standout Australian performance each day while naturally integrating the partnership into our Games coverage. @_lachiekennedy_ 9.85 Australian record for silver in the 100m. The final tally. 10 days of competitions. Hundreds of performances. Plenty of content. A design system built to tell the story from start to finish. taken in Melbourne, Victoria, Australia by @tomcrobertson
3
17 days ago
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A moment for my wife, @alliejohnston4 💕 There are moments where you look back and realise just how much someone has carried without making a big deal about it. Allie has been the glue in our family through one of the hardest periods of my life. While I’ve struggled with some severe mental health challenges, there was a period where I simply wasn’t present in the way I wanted to be, as a husband or as a dad to Phoebe. The first 12 months of Phoebe’s life should have been a time filled with so many memories, and while I was struggling to find my feet, Allie was there holding everything together. She showed up for Phoebe. She showed up for me. She kept our family moving forward, even when things were incredibly difficult. I don’t think I’ll ever fully understand how she managed to do it. She is strong, patient, loving and incredibly resilient. And watching her mother Phoebe has given me an even greater appreciation for just how incredible mothers are. I’m incredibly lucky to have her beside me, and even luckier that Phoebe gets to call her Mum. Happy birthday, Allie ❤️ taken in Marmelo Restaurant by @tomcrobertson
13
18 days ago
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Sometimes disappointment is just a reminder of what you’re capable of 🚀 My 2024 @melbmara was completely my fault. I over-fuelled with electrolytes and my drink bottles ended up tasting like a fizzy can of coke. Lesson learned. But I’m still proud I finished in 2:52:52, considering how the race unfolded. This time was a very different story. I got to 18km and suddenly needed the toilet… then stopped another six or seven times throughout the race. Not exactly the race plan. Before that, I was running with the 3:40/km pace group, working towards a 2:35 marathon alongside @jeff_riseley. And for a while, I felt like I belonged there. That’s the part I’m holding onto. I’ve got bold ambitions to get back into that sort of shape. It won’t happen overnight, but I’m putting the right foot forward, running consistently, enjoying it again and building from there. I want to see how far I can take this. So, I’m taking you along for the journey 🤝 taken in Melbourne, Victoria, Australia by @tomcrobertson
12
19 days ago
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A new chapter. Same passion for social, content, brands and telling great stories. Welcome to @tomrobertsoncreative 🙌 After 10+ years working across social media, content and brand marketing, I’m bringing everything together under one roof. I’ve worked in-house, agency-side, led teams, built campaigns, created content and worked with some pretty great brands, athletes and organisations along the way. Now I’m opening the doors to more freelance work, short-term projects and creative collaborations. If you need help with social, content, brand marketing or creative, let’s chat. This is the next chapter 🤝 10+ years. A lot of platforms. A lot of stories. From managing social for major sporting organisations to working with global lifestyle brands, athletes and creative campaigns. I’ve worked in-house, agency-side, led teams, built campaigns and created content across some pretty diverse industries. So, how can I help? From strategy through to execution, I can help brands, athletes and organisations with: 🚀 Brand & social strategy 🚀 Athlete personal branding 🚀 Photography & event content 🚀 Content creation & campaigns 🚀 Short-term & freelance support 🚀 Social media strategy & management Different projects need different solutions. Let’s work out what yours needs. A few things I’ve been up to lately. From the @st_ali x @kylieminogue collaboration, to @commgamesaus at @glasgow_2026, @rixxeyewear 10th birthday and the Legends Game. A mix of social, content, photography, campaigns and plenty of behind-the-scenes work. And there’s plenty more to come. Got a project in mind? 🤝 Need some extra creative firepower? 🤝 Looking for someone to step into your social team? 🤝 Have a campaign that needs bringing to life? I’m currently open to freelance projects, short-term contracts and creative collaborations. Let’s chat. Let’s create something worth talking about. taken in Melbourne, Victoria, Australia by @tomcrobertson
28
20 days ago
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7 days at a mental health retreat. Here’s what I’ve learned 💙 In just a short space of time, my experience at Prevention and Recovery Care (PARC) in Fitzroy North has given me a different perspective, new tools and plenty to reflect on. These are some of the lessons I’m taking with me 🤝 If you’re going to give yourself the opportunity to step back, reflect and work on yourself, you may as well give it everything you’ve got. Be open. Be honest. Be uncomfortable. That’s where the growth can happen. Everyone has their own story, and you don’t have to experience the same things to learn something from someone else. Some of the biggest lessons I’ve taken away have come from simply listening. I’ve realised I don’t need to have everything figured out right now. Sometimes being willing to say “I don’t know” is the first step towards actually finding out. I’ve realised I don’t need to have everything figured out right now. Sometimes being willing to say “I don’t know” is the first step towards actually finding out. There’s something pretty powerful about the basics. Nothing revolutionary. Just things that can make a real difference when you consistently get them right. Talking doesn’t magically fix everything, but keeping things bottled up rarely helps either. Having honest conversations with people you trust can be a pretty powerful place to start🗣️ I’ve been diagnosed with Bipolar, ADHD, depression and anxiety. It doesn’t define me. I can’t change what’s happened over the past couple of years. What I can do is learn from it, understand myself better and use those experiences to make better choices moving forward. One thing I’m getting better at is accepting that I don’t have to do everything myself. There are people who want to help. Let them. Some days will be easier than others. I’m learning that moving forward doesn’t mean every day has to be perfect. It’s about recognising what I need, asking for help when I need it and continuing to take the next step. 🫶🫶🫶 taken in Melbourne, Victoria, Australia by @tomcrobertson
36
21 days ago
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