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Tom McEvoy

@tomlephoto

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Screenwriter & Aussie Anthropology

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A new mixed-media print edit for my Visual Archive from a shoot I did with @bycharlottewithgrace_ wearing an early 1970s jacket by legendary Melbourne designer "Stephen Dattner".

This faux fur jacket is one of the original crop designs from this period, when the well known furrier and leather specialist from Eltham began exploring modern outerwear beyond traditional pelts into synthetic alternatives. by @tomlephoto

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True Story by @tomlephoto

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3 days ago

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6 days ago

A new garment that I've documented as part of my Visual Archive is this early 1970s metallic dress from the once-iconic "Levine" fashion family of Melbourne.

A big shout out to the most amazing friend @zettie_ for her continued support and help in bringing all my work to life. We've known each other for well over 10 years now and being an independent cultural art concept is frighteningly hard at times when there's a real lack of arts funding available, but the help Lisette has given me over the years has been priceless and appreciated beyond words!

Now here's a quote from 1964 about the emerging l'Officiel label...

"L'Officiel, a tiny boutique in the fashion part of Collins Street, Melbourne, has much to be proud of. Just down from the world-famous Georges Ltd., it must have one of the most looked-in shop windows in Melbourne.

Mrs. Alida Levine, together with her husband, has five fashion shops in Victoria. This, the newest one, has been open for three years. Mrs. Levine told us why people find this little shop so attractive.

The garments offering, (coats, frocks and suits), are all designed in the shop and are made by the best selected Australian manufacturers.

Mrs. Levine was most emphatic that although most individual boutique garments are offered, they are within the range of even the most modest purse. We asked Mrs. Levine what age group she caters for. With a twinkle in her eye she said, "Exclusively for the young woman... whatever age she may be." by @tomlephoto

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7 days ago

I styled the Old Fella for his big day with old mates today. All that's missing now is his own face mask and he's complete!

This post will mean nothing to a lot of people but it's actually really kinda awesome haha by @tomlephoto

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9 days ago

POSTCARD #1

So here's a little hobby I've started: transcribing 100-year-old Postcards that feature short messages, almost like early text messages, from people all around the world to friends and loved ones.

Often the messages aren't exciting or scandalous, but they show how people made the effort to stay in touch and ensured the reader knew they were loved.

I have a little series of these to upload because I find it fun to decipher all the ancient handwriting and gain a small window into their lives. by @tomlephoto

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10 days ago

Thanks so much @pditrocchio for letting me unleash a tirade of fashion history on the audience yesterday supported by @melbfashionfestival @greatershepp and @visitvictoria

So I'm guessing this photo was taken when I was reaching deep into the mental archives (I can often tilt my chin up and close my eyes to help visualise the story).

...thankfully it's blurry as nobody needs to see what that face is! by @tomlephoto

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11 days ago

Here’s a new garment that I’ve documented for my Visual Archive of historical Melbourne designers, and yes, it’s another Elvie Hill!!!!

Every time I think I’ve collected a really iconic selection of pieces, I discover she created something different from the others! Here’s a late 1950s novelty print day dress, featuring what looks to be the infamous ‘recorder’ that I think all Aussie kids had to learn how to play… or attempt to learn.

As most people know, Elvie really sparked my love for Australian fashion history and I’ve never looked back! I’m so glad that I’ve been able to document this garment!

#ElvieHill #Vintagefashion #1950s #Vintagestyle by @tomlephoto

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18 days ago

Here's a new water-dye abstract edit from a shoot I did with Indian/Australian model @tanyaa_khann wearing a stunning 50 yr old minimalist "Elvie Hill" black woollen-jersey maxi.

I think I almost have to document an Elvie being worn once a month as it's like soul food for me. She was an unforgettable mentor to me when I was just starting my fashion anthropology career! by @tomlephoto

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Here's an obscure and exciting new garment I'm documenting for my historical Melbourne collection: a "Wilder" coat from their late 1940s archive.

Very little was advertised by this firm compared to major ladies' suiting brands at the time such as Leroy, Yarmosky and Adelyn, so it remains quite a mystery.

While I haven't been able to prove it yet, the 'A. Wilder' must be Alexander Wilder which was another popular name in ladies suits and coats of the 1950s and 60s, so... connecting the dots here...

Located on the lower end of Collins Street, near the banks and law courts, Wilder's would have targeted the busy working lady with some cash to spend. by @tomlephoto

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A new edit from a shoot with @leakhena_dvsn in a very rare 1960s "Tullo" by Hallo of Fame designer Norma Tullo that was part of her Canadian range that I sourced internationally.

"That remarkable young lady, Miss Norma Tullo, who has risen to the top of young fashions in such a short time, has another artistic side to her. We found this out when going to see her new Melbourne showrooms recently. The Tullo organisation now occupies all of a four storey building on the Lonsdale Street slope, within free-wheeling distance of Myer's back door.

From the outside it is just another building, but once through the amber glass doorway, the busy city fades out and you are inside a delightful Spanish Oak beams seem to support whitewashed stone walls, and there is ivy climbing and clinging everywhere. Along the walls are porticos which hold candles for lighting in the old-world tradition.

The floor is carpeted in a rich khaki, a colour that is ideal for showing colourful garments. The showroom itself is 20 paces long and very Spanish. There are
plantation shutter screens entwined with living ivy, oak furniture often upholstered in black and white gingham, a pair of giant brass scales, and an original old hotel bar footrail. An ancient pot-belly stove sits complacently against one wall, daring anyone to light it and ruin the ivy inhabiting it. Overhead, Spanish chandeliers twinkle with a soft far-away light.

There are peepholes in the half-round oak doorways, and at the front door a huge Swiss cow bell stands guard at the foot of the stairway." - 1964 by @tomlephoto

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a month ago

Getting an insight into local Melbourne design ideas at @fashlab.network tonight 🙌🏻 by @tomlephoto

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