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@upactive

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SHOW UP™
Apparel, fuel & culture for endurance
In community with @showupandflow

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Serving some vibes and good soup at Bay to Bay 💦 by @upactive

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9 months ago

Outlaw160 P.E

What an absolute vibe. We took a risk taking the circus on the road as our 2nd Outlaw, a trek away from our OG stomping grounds in Cape Town. The Outlaw way is unconventional, it’s risky, it’s a bit mad but as they say… ‘with great risk comes great reward’. And yeah… it was pretty legendary.

Blown away by the community out in P.E and a big thanks to @by_apolloevents for having and working alongside us.

Yall are a rad bunch of people! That was too cool.

Shot by @__arvio__
Edited by @justin_reinecke_adv by @upactive

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2 months ago

Through the night- 147km, two remain.

Captured by @ramonmellett by @upactive

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7 months ago

The Spring Series Now Available.

The Women’s Session Tee, Session Long Sleeve, Training Shorts and Unisex Show UP Crew Neck. by @upactive

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2 days ago

Introducing the Women’s Session Tee.

Inspired by long days on the trails, chasing one question: how do you look hot in a running vest while throwing back kms?

Available in two colours this Wednesday at noon. by @upactive

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2 days ago

Introducing the Women’s Session Long Sleeve and Training Shorts :)

Available this Wednesday at noon. by @upactive

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3 days ago

Outlaw. Milnerton to Yzerfontein.

Relay teams of 4. 78km. A rap sheet.

Super stoked to be ending at Yzer Bru, make a weekend out of it and stay for the after party vibes.

5 Dec 2026 by @upactive

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10 days ago

Outlaw. Milnerton to Yzerfontien.

Decided to spice things up this December and introduce The Rap Sheet.

Complete a series of challenges the week leading up to the race to loose (or add) to your overall race time.

Entries open 30 Sept at noon.

5 Dec | 78km | 6am by @upactive

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16 days ago

Outlaw x The Rap Sheet. Milnerton to Yzerfontein.
5 Dec 2026. 78km. by @upactive

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18 days ago

Road to Lesotho.

On October 30th, @meagsrx will be the first to attempt a continuous cross country run across Lesotho.

220km+, 6340km of elevation and the highest country in the world. by @upactive

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a month ago

The Technical Long Sleeve.

Restocking Tuesday at 930am.

Captured by @luke.kitchin by @upactive

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a month ago

Did someone say… restock??

08.09 by @upactive

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a month ago