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(W)right On Communications

@wrightoncomm

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Strategic comms + PR firm * Parent to @woc_resonance & WOC | Signal * AI visibility PR, crisis comms, creative strategy, exec media training 🌎✨

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Our Canadian roots are showing!

(W)right On Communications was honored to co-host a welcome reception for Canada's new Consul General in Los Angeles, @kamalkheralib. Thank you to our cohosts: maplesocal and Canada's Consulate General in Los Angeles.

San Diego's @mayortoddgloria became the first U.S. mayor to welcome Consul General Khera to her post in-person. We see that as a sign of more good things to come between Canada and San Diego! Agree, @canadians_in_sandiego ?

🍁 DID YOU KNOW? As the San Diego border region’s third largest foreign direct investor after only the UK and Japan, Canada supports 8,949 jobs and $881 million in wages, particularly in the manufacturing, professional services and retail trade sectors. taken in (W)right On Communications by @wrightoncomm

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4 days ago

Thank you @sdbusinessjournal for last week's story on our journey launching agency brands for the AI era, including @woc_resonance am WOC | Signal. taken in (W)right On Communications by @wrightoncomm

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14 days ago

@prnews has named (W)right On Communications to its 2027 Agency Elite Top 120. This is our second consecutive year on the global list of leading PR and communications agencies.

We’ve been busy over this past year launching two specialized agencies, @woc_resonance and WOC | Signal, growing our AI Visibility PR practice and producing plenty of exceptional work for our client partners.

We’re proud of our team and grateful to PRNEWS for the recognition and our clients for the trust.

🔗 The PRNEWS 2027 Agency Elite Top 120 link can be found in our bio.

#WOCPR #AgencyElite #PRNEWS #PublicRelations #PRAgency by @wrightoncomm

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a month ago

Good times watching the @padres beat the Rockies with the @woc_resonance and WOC | Signal! taken in Petco Park Stadium- San Diego, CA by @wrightoncomm

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3 months ago

Getting found is no longer just about search engines. It is about visibility across AI platforms, and that is reshaping how purpose-driven businesses reach the people they serve.

At our July General Member Meeting, we are joined by Julie Wright, President and Founder of @wrightoncomm, an award-winning strategic communications agency. Julie will share a practical look at AEO/GEO (search across AI platforms) and how AI helped her launch two specialized agencies earlier this year, @woc_resonance and WOC | Signal.

Julie brings deep expertise to the conversation. In 2025, she was named San Diego's Communicator of the Year by the San Diego chapter of the International Association of Business Communicators and received the Andy Mace Award from the San Diego Press Club. Her board roles include Chair of Reposit Carbon, Director of Innovotech Inc., and Communications Chair for the California Travel Association.

When our members grow more visible and resilient, the whole local economy feels it. That is the kind of conversation we gather for.

Wednesday, July 8th | 8:00-9:30 am
📍 San Diego Made Factory, 2031 Commercial Street

Here's what to expect:
🕐 8:00 - 8:10 am - Welcome + Mingle
📢 8:10 - 8:25 am - BFG announcements + Committee updates
🤝 8:25 - 8:40 am - New member intros / member offers + asks
🎤 8:40 - 9:25 am - Julie Wright Talk + Q&A
✨ 9:25 - 9:30 am - Wrap

🎟️ Register now at the LEARN MORE link in our bio. by @wrightoncomm

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Last week, @juliewrightpr and @grantcdwright joined agency leaders from across the @internationalprnetwork in Rome for its 2026 Annual General Meeting.

IPRN unveiled its new visual identity and refreshed website. Exciting to see the network continue to evolve as it connects and serves independent PR agencies across more than 30 countries and five continents.

Leaders from around the world shared perspectives on talent development, international business opportunities, the changing media landscape, ethics and, of course, artificial intelligence.

AI conversations used to focus on productivity -- how can AI help us to write faster, research more efficiently and streamline workflows? In Rome, the discussions were more strategic and aligned with what our team has been working successfully on for the past year: How do communicators influence what AI knows, cites and recommends?

For decades, public relations professionals have understood the role journalists, analysts and other trusted intermediaries play in shaping perception. Large language models are a new, powerful intermediary between organizations and their stakeholders.

This rise of the machines as media doesn't change the fundamentals of public relations. It reinforces them: Credible earned media. Authoritative content. Thought leadership. Expert voices. Trusted relationships.

These have always been the building blocks of reputation. They are increasingly becoming the building blocks of AI visibility as well.

Thank you to IPRN, our host agency INC of Italy and the many IPRN agency leaders who generously shared their best work, ideas and perspectives.

The profession is evolving quickly, and conversations like those at the AGM in Rome help ensure we all evolve with it.

#IPRN #PublicRelations #strategiccomms #geo #ai by @wrightoncomm

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4 months ago

Fun celebrating the CEOs of the Year and seeing so many friends! Thank you @sdbusinessjournal and congratulations to all the finalists and winners.

We even kept the good vibes going with @donutbarsd in the morning. Shout out Lemon Pistachio! taken in Farmer & The Seahorse by @wrightoncomm

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6 months ago

We’re proud to see Grant Wright named a San Diego Business Journal CEO of the Year finalist.

If you know Grant, you also know recognition isn’t something he seeks. But it’s certainly well deserved.

Grant has led (W)right On Communications through constant change in how organizations earn trust, manage scrutiny and communicate in moments that matter.

His strategic mindset has shaped how the agency has evolved—including the launch of WOC | Resonance and WOC | Signal—bringing greater focus to the distinct environments organizations operate in today.

And over the past year, his steady leadership and experience have helped guide the firm, our client partners and our industry and community partners through periods of economic uncertainty and an increasingly complex global landscape.

Congratulations to Grant and all of this year’s finalists!

#leadership #ceo #publicrelations taken in (W)right On Communications by @wrightoncomm

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6 months ago

Today's communication environment calls for leaders who are fluent in their clients' languages and landscapes. That's why we've introduced two specialized agencies:

WOC | Resonance - for building community trust
WOC | Signal - for scaling credibility at speed

Thank you @davidcumpston and Larry Smalheiser for stepping into your new roles without hesitation. This is what it looks like when expertise and leadership are fully aligned with client needs.

For more, follow @woc_resonance !

#leadership #publicrelations taken in (W)right On Communications by @wrightoncomm

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7 months ago

We’re introducing something new! We’ve launched two specialized agencies within (W)right On Communications:

✨ @woc_resonance — focused on building community trust for clients in senior living, tourism, education and nonprofit sectors.

⚙️ WOC | Signal — focused on complex, high-stakes B2B industries like clean energy, advanced manufacturing and cybersecurity.

Heightened stakeholder expectations and growing technical complexity are shaping how organizations communicate today. Both agencies reflect that shift and allow us to bring even greater focus to our work for client partners.

WOC | Resonance is led by Director @davidcumpston and is built on a simple principle: align stakeholders first, then amplify. WOC | Signal is led by Managing Director Larry Smalheiser.

Both agencies share leadership, talent and infrastructure with (W)right On Communications, under the direction of President Julie Wright and CEO Grant Wright, and draw on nearly 30 years of experience and shared expertise in crisis communications, creative strategy, AI visibility PR and executive media training.

👉 Follow @woc_resonance here on Instagram and WOC | Signal on LinkedIn to stay up to date. And learn more from our website (link in bio)! by @wrightoncomm

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7 months ago

AI is changing how companies are talked about online and it’s raising the stakes for executive interviews.

Today, AI tools scan and summarize quotes, articles and commentary from leaders. That means interviews don’t fade the way they used to. Instead, they accumulate and help shape how organizations are described across AI platforms.

In our latest blog, we explore why media training matters more in the AI era and how consistent executive messaging helps shape long-term digital narratives.

Read the full post: See link in bio. by @wrightoncomm

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