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Adham Shawkii

@adhamshawkii

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@morph.plus @morph.onset @morph.creates
Dubai / Cairo
[email protected]
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Latest experiential design for @ymreeofficial w/ @morph.plus Interior design for a fashion store , retail store , fashion all black outfits taken in Cairo, Egypt by @adhamshawkii
12
3 months ago
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That’s our latest experiential design for @roufy.s ! The challenge? A roughly 4-ton prefabricated metal booth installed in one piece. The concept was fueled by a bold orange pop-tone, grabbing attention and amplifying the experience to reflect the brand identity. Huge thanks to the @morph.plus team designers and production, who brought this to life. taken in District 5 by @adhamshawkii
21
8 months ago
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Our latest design & build project for @hadiaghaleb.com swimwear’s store at @yasmallad . . #morphplusdesignstudio #interior #interiordesign #art #artist #artistic #architect #architecture #decor #decoration #design #designer #fashion #lifestyle #extreme #beyond #luxury #luxurious #trend #construction #turnkey #marble #living #livingroom #modern #copper #lighting #wood #adhamshawki taken in Yas Mall Abudhabi by @adhamshawkii
9
3 years ago
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Proud to be participating in the 9th edition of El Gouna Film Festival @gff for the third consecutive year. Every year, we push our creative boundaries to deliver something even more innovative than before. This year marks an exciting milestone as we introduce kinetic experimental installations brought to life by the @morph.creates team. At Morph Creates, we believe in designing experiences that capture attention, spark curiosity, and leave a memorable impression, transforming installations into powerful brand touchpoints. Special thanks to @ticketegypt for their continued trust and belief in our creativity. Heartfelt thanks as well to the entire Morph Creates team for their dedication from concept and design to production and final execution. Stay tuned for more experimental installations and exciting creations from Morph Creates. We don’t just create things. We create feelings. Special thanks to @ievents @amrmansi and the whole festival team for giving us this platform every year to bring new creative ideas to life. Proud to be participating in the 9th edition of El Gouna Film Festival for the third consecutive year! Every year, we challenge ourselves to push our creative boundaries, explore new possibilities, and deliver something even more innovative than the year before. This year marks a particularly exciting milestone for us as we introduce two kinetic experimental installations, brought to life by our talented Morph Creates team. At Morph Creates, our vision goes beyond creating visually striking installations. We believe in designing experiences that capture attention, spark curiosity, and leave a lasting impression. Our approach combines creativity, movement, and experiential design to transform installations into powerful brand touchpoints—creating memorable moments that encourage interaction, strengthen brand recognition, and turn design into an effective marketing experience. A special thank you to Ticket Egypt for their continued trust in our vision, for believing in our creativity, and for giving us the freedom to explore new ideas and push boundaries year after year. And of course, a huge thank you to the incredible Morph Creates team, whose dedication, creativity, and craftsmanship brought these installations to life—from the very first concept and design development to production and final execution. Every detail reflects the passion and effort behind achieving the highest level of quality. For us, it’s never just about creating installations. It’s about creating experiences that people remember. التالتة في النسخة التاسعة من مهرجان الجونة، وتوضح فلسفة التجربتين الحركيتين، وتشكر الناس اللي دعموكم. Proud to be participating in the 9th edition of El Gouna Film Festival for the third consecutive year. Every year, we push our creative boundaries to deliver something even more innovative than before. This year marks an exciting milestone as we introduce two kinetic experimental installations brought to life by the Morph Creates team. At Morph Creates, we believe in designing experiences that capture attention, spark curiosity, and leave a memorable impression, transforming installations into powerful brand touchpoints. Special thanks to Ticket Egypt for their continued trust and belief in our creativity. Heartfelt thanks as well to the entire Morph Creates team for their dedication from concept and design to production and final execution. Stay tuned for more experimental installations and exciting creations from Morph Creates. We don’t just create spaces. We create feelings فخورون بمشاركتنا في الدورة التاسعة من مهرجان الجونة السينمائي للعام الثالث على التوالي. في كل عام نواصل دفع حدودنا الإبداعية لنقدّم شيئًا أكثر ابتكارًا من سابقه. هذا العام نحتفي بتجربة مميزة عبر تقديم عملين حركيين تجريبيين ينفذهما فريق مورف كريتس. في مورف كريتس نؤمن بتصميم تجارب تخطف الانتباه وتثير الفضول وتترك أثرًا لا يُنسى، لنحوّل التصميم إلى تجربة تواصل فعّالة مع العلامة. شكرًا خاص لتِكِت إيجيبت على ثقتهم المستمرة وإيمانهم بإبداعنا، وشكرٌ كبير لفريق مورف كريتس على الإخلاص والتفاني من الفكرة الأولى حتى التنفيذ بأعلى جودة. ترقّبوا المزيد من التركيبات التجريبية وإبداعات مورف كريتس القادمة. نحن لا نصمم مساحات فحسب، بل نصنع مشاعر. لو تحبها أقصر شوية للسوشيال قولي وأعمله Stay tuned for more experimental installations and exciting creations from Morph Creates. We don’t just create spaces. We create feelings. taken in El Gouna, مهرجان الجونه السينمائي by @adhamshawkii
52
7 hours ago
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Our latest experiential design for @mothernakedskin @be__indie @love.kinsuki @matterbrews Designing a space for four completely different brands was never just about bringing different identities together. It was about understanding how people experience each brand differently, and how we could turn those different interactions into one connected journey. Each brand has its own personality, its own way of inviting human interaction. Fashion calls for browsing and self-expression. Cosmetics invite closeness and curiosity. Tableware is about detail and discovery, and matcha creates a moment of pause and connection. The real design challenge was finding harmony between all these experiences without letting one overpower another. This is where experiential design meets human psychology. How we move, what draws our attention, where we slow down, and what makes us feel comfortable enough to explore. By using soft curves, a shared visual language, and a central cashier connecting all four brands, we focused on creating a natural flow that guides without feeling forced. Because a great retail space isn’t just about displaying products beautifully; it’s about understanding human behavior, encouraging exploration, creating emotional touchpoints, and making the entire experience feel effortless. For us as @morph.plus team, experiential design is not just about creating a space; it’s about designing the feelings and memories people take with them. 📸: @yusufelmasry Contractor: @brandaidadvertising taken in PLAYA North Coast by @adhamshawkii
4
5 days ago
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Beyond religion or beliefs, I think what matters most is finding peace. I feel it in Mecca. Watching a bird fly so freely and calmly here reminded me that peace needs no labels. Someone else might find it in a church, a synagogue, or a temple. What matters is finding the place where your soul feels safe, still, and truly at home. Beyond religion or beliefs, I believe what matters most is finding that feeling of peace and stillness. For me, I find it in Mecca. Watching a bird fly so freely and calmly here made me realize that even a creature that knows nothing about religion can feel the peace of this place. Someone else might find that same feeling in a church, a synagogue, a temple, or somewhere completely different. Because in the end, it’s not about where you find peace. It’s about finding that one place where your soul feels calm, safe, and truly at home. And for me, that place is Mecca. Beyond names and forms, what my soul longs for is stillness. A quiet so deep, it softens the heart. I find it here, in Mecca, where the air itself feels like a prayer. For someone else, it might be a church, a synagogue, a temple, or another sacred place. What matters isn’t the name of the place or the path you follow. It’s finding somewhere your soul feels at home. Because in the end, it’s not about where you find peace. It’s about finding that rare feeling of stillness, serenity, and belonging. And for me, that place is Mecca taken in مسجد الحرام - Masjid Al Haram by @adhamshawkii
34
7 days ago
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Our latest experimental retail space brings @mothernakedskin , @be__indie , @love.kinsuki , @matterbrews together under one roof. Four different identities, four different shopping behaviors, all woven into a single seamless experience. That was the challenge, and that was the thrill. A special thanks to @nadashehataa , founder of @mothernakedskin , for your creative vision and for trusting us with this project. And to the entire @morph.plus team and our contractors @brandaidadvertising … thank you for the craft, the long hours, the professionalism, and the care that brought this to life. Here’s to more taken in PLAYA North Coast by @adhamshawkii
23
14 days ago
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How do you bring four completely different brands into one space each with its own identity, branding guidelines, colors, audience, and shopping behavior while still making the whole experience feel visually connected and cohesive? That was exactly the challenge behind our latest experiential design project this summer for @mothernakedskin @be__indie @love.kinsuki @matterbrews We approached the space as a department-store concept, bringing four very different brands together under one roof while making sure each one could still stand out through its own colors, design language, identity, and shopping experience. The challenge went beyond branding. The four brands came from completely different fields — fashion, cosmetics, tableware, and F&B which meant that each one had a different target audience, a different customer journey, and a different human behavior inside the space. Our goal was to create a highly functional store where every brand feels almost like it has its own space, with its own character and experience, while still being part of one visually connected environment. This is what we created this summer at @playanorthcoast : four different identities, four different experiences, all blended into one cohesive space. Designed by: @morph.plus Contractor: @brandaidadvertising taken in PLAYA North Coast by @adhamshawkii
32
16 days ago
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Pink’s not my thing, but it brought out my best at @morph.plus For me, design has never been just about making pretty spaces. It’s about creating attraction, evoking emotions, and leaving people with experiences they’ll never forget. As the founder, creative director, and lead designer at Morph+ Design Studio, I work across architecture, interior design, experiential design, pop-ups, activations, spatial branding, and product design. What inspires me is truly understanding how people feel in a space, how colours influence behavior, how a story can turn into an immersive experience and how design can become one of the strongest marketing tools a brand can have. And yes, somehow, pink always finds its way into my work. Not because it’s trendy, but because I genuinely love the energy it brings. I believe we don’t just design spaces. We design feelings. Keep morphing. We don’t create spaces. We create feeling taken in Dubai, United Arab Emirates by @adhamshawkii
22
a month ago
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#Ask_Designer @adhamshawkii founder of @morph.plus Brought to you by @mahgoubceramic @scibpaints @grohemena @holzer_egypt @artistico.furniture @hamzagroupeg by @adhamshawkii
21
3 months ago
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Good moves. explorations, deep dives into Milan Design Week, spotting fresh furniture vibes, and collecting sparks of inspiration everywhere. And yeah, techno nights keep the energy up. The rhythm fuels the vision. These are the good moves I’m living for.” #MilanDesignWeek #FurnitureDesign #InteriorDesign #DesignCommunity #CreativeLife #StudioLife #TechnoVibes #InspirationHunting #GoodMoves #SummerDiaries #CreativeJourney explorations, Milan Design Week inspiration hunting, checking out new furniture vibes, and of course, techno parties. My favorite thing ever.” وبالنسبة للهاشتاجز ممكن تجرب مثلاً #DesignInspo أو #MilanDesignWeek أو #FurnitureDesign #DesignCommunity أو #CreativeLife #TechnoVibes أو #GoodMoves #StudioLife taken in Milan, Italy by @adhamshawkii
9
a month ago
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THIS NOT AI‼️ @zahahadiddesign you took my heart. There’s something heartbreaking about designing a future you’ll never get to see. Zaha Hadid designed the KAFD Metro Station years before her passing in 2016. The project was announced in 2013, but she never got to walk through the space she imagined. More than a decade later, it finally came to life. Imagine leaving behind an idea so powerful that it continues to grow, take shape, and eventually exist without you. Maybe that’s one of the most beautiful things about architecture you can leave this world, but your imagination can stay. There’s something heartbreaking about designing a future you’ll never get to see. Zaha Hadid designed the KAFD Metro Station years before her passing in 2016. The project was announced in 2013, but she never got to walk through the space she imagined. More than a decade later, it finally came to life. Imagine leaving behind an idea so powerful that it continues to grow, take shape, and eventually exist without you. Maybe that’s one of the most beautiful things about architecture: you can leave this world, but your imagination can stay. Riyadh is slowly becoming a city that feels like it belongs to the future. Walking through KAFD and experiencing Zaha Hadid’s architecture in real life reminded me why the great design goes far beyond how a space looks. Great design creates moments your mind remembers, through scale, light, movement, and feeling. That’s the power of experiential design: turning architecture into memory. Some spaces you see, others stay with you taken in Riyadh - Kingdom Of Saudi Arabia by @adhamshawkii
3
a month ago
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