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Adham Shawkii

@adhamshawkii

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@morph.plus @morph.onset @morph.creates
Dubai / Cairo
[email protected]
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What if a space could hit your senses as hard as the first sip? For our latest experimental design project @kippiseg , we translated bold flavors and unexpected sensations into an immersive spatial experience. Inspired by the sharpness of sourness and the sweetness of sugar, we explored vibrant colors, distorted reflections, and futuristic materials. Mirrors create endless perspectives, metallic foils reshape the surroundings, a sleek stretch ceiling brings visual balance, and digital screens celebrate the art of mixing drinks. Every detail was designed to spark curiosity, stimulate the senses, and turn a simple drink into a memorable experience. We don’t just create spaces. We create feelings. Contractor: @gridfinefinishes Photography: @yusufelmasry
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Four Shots; a vibrant and energetic atmosphere by @morph.plus #commercial #interior #photography #cafe #coffeeshop #interiorphotography
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Our latest experimental design project for @kippiseg We explored how bold, unexpected flavors could become a full spatial experience. Inspired by their identity, The Beverage Lab, we created a space that feels like stepping into a futuristic flavor lab, where design meets experimentation. We started with the sensations behind every sip: the sharp kick of sourness, the sweetness of sugar, and those surprising blends that define kippis drinks, and translated them into colors, materials, and reflections. Reflective surfaces, strategically placed mirrors, and broken metallic foils created a sense of multiple perspectives, transforming a compact space into an immersive experience. Digital screens showcased the drink-making process in detail… from mixing to slicing fruits, bringing the craft to life. A sleek stretch ceiling overhead added a clean, futuristic contrast, while vibrant, fruit-inspired colors injected playful energy throughout the space. The result is a beverage lab where flavors become colors, reflections become experiences, and every corner feels like an experiment. Because at Morph, we don’t just design spaces; we design how they make you feel. Experimental Design by Morph Studios. Contractor: @gridfinefinishes Photography: @yusufelmasry Our Latest Experimental Design Project — Kiki’s Beverage Lab 🧪🍋 What if you could turn a taste into a space? For our latest experimental design project, we explored how to translate the bold, unexpected flavors of Kiki’s into a physical experience. Inspired by the brand’s identity, “The Beverage Lab,” we wanted to create a space that feels like stepping into a futuristic laboratory of flavors, where design and experimentation come together. We started with the sensations behind every sip: the sharp kick of sourness, the sweetness of sugar, and the unexpected combinations that make Kiki’s drinks so distinctive. Our challenge was to translate those sensations into colors, materials, reflections, and visual experiences. Reflective surfaces, distorted metallic foils, and strategically placed mirrors create an illusion of endless perspectives, transforming a compact space into an immersive environment. Digital screens bring the beverage-making process to life, celebrating the mixing, slicing, and experimentation behind every drink. A sleek stretch ceiling introduces a clean, futuristic contrast, while vibrant, fruit-inspired colors inject the playful energy of the brand throughout the space. The result? A beverage lab where flavors become colors, reflections become experiences, and every corner feels like an experiment. Because at Morph, we don’t just design spaces. We design how they make you feel. Experimental Design by Morph Studios.
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The stars, the moments, the mood. GFF through our lens. 📸 @gff
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Our latest experiential design for @mothernakedskin @be__indie @love.kinsuki @matterbrews Designing a space for four completely different brands was never just about bringing different identities together. It was about understanding how people experience each brand differently, and how we could turn those different interactions into one connected journey. Each brand has its own personality, its own way of inviting human interaction. Fashion calls for browsing and self-expression. Cosmetics invite closeness and curiosity. Tableware is about detail and discovery, and matcha creates a moment of pause and connection. The real design challenge was finding harmony between all these experiences without letting one overpower another. This is where experiential design meets human psychology. How we move, what draws our attention, where we slow down, and what makes us feel comfortable enough to explore. By using soft curves, a shared visual language, and a central cashier connecting all four brands, we focused on creating a natural flow that guides without feeling forced. Because a great retail space isn’t just about displaying products beautifully; it’s about understanding human behavior, encouraging exploration, creating emotional touchpoints, and making the entire experience feel effortless. For us as @morph.plus team, experiential design is not just about creating a space; it’s about designing the feelings and memories people take with them. 📸: @yusufelmasry Contractor: @brandaidadvertising
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How do you bring four completely different brands into one space each with its own identity, branding guidelines, colors, audience, and shopping behavior while still making the whole experience feel visually connected and cohesive? That was exactly the challenge behind our latest experiential design project this summer for @mothernakedskin @be__indie @love.kinsuki @matterbrews We approached the space as a department-store concept, bringing four very different brands together under one roof while making sure each one could still stand out through its own colors, design language, identity, and shopping experience. The challenge went beyond branding. The four brands came from completely different fields — fashion, cosmetics, tableware, and F&B which meant that each one had a different target audience, a different customer journey, and a different human behavior inside the space. Our goal was to create a highly functional store where every brand feels almost like it has its own space, with its own character and experience, while still being part of one visually connected environment. This is what we created this summer at @playanorthcoast : four different identities, four different experiences, all blended into one cohesive space. Designed by: @morph.plus Contractor: @brandaidadvertising
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Morphing for @pepsi_saudi Ad, latest project set and production design. W/ @malekalaaaa & @koushi1
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Our latest experiential design & build for @michaelorojewellery at @marassi.northcoast marina " We morphed the summer" For Michael Oro at Marassi Marina, the idea was to turn something familiar into an experience people would remember. Inspired by the feeling of opening a jewellery box, the pavilion was designed as an oversized jewellery box you could actually step inside. The familiar details were scaled up and transformed into architectural elements, creating curiosity from the outside while making the interior feel intimate, reflective and focused on the jewellery itself. 📸: @yusufelmasry
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Our latest experiential design & build for @michaelorojewellery at @marassi.northcoast marina “ We morphed the summer “ For Michael Oro at Marassi Marina, the idea was to turn something familiar into an experience people would remember. Inspired by the feeling of opening a jewellery box, the pavilion was designed as an oversized jewellery box you could actually step inside. The familiar details were scaled up and transformed into architectural elements, creating curiosity from the outside while making the interior feel intimate, reflective and focused on the jewellery itself. 📸 : @yusufelmasry
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@SceneHome: Egyptian studio Morph + Design Studio has taken over Egypt’s North Coast with four projects that each call for a different design response. Mud + Grace, Michael Oro, Bettr, and a store that includes four different brands each start with a distinct brief, giving Morph room to play with colour, materials, form and the way people experience a space. Together, the projects form ‘Morphing the Summer’, an approach that sees Morph adapt its design thinking to each setting. At its core is a simple question: what does each project need to become its own place? Read the full feature on scenehome.com. 📸Morph + 🖊️Salma Thabet
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Our latest experiential design & build for @michaelorojewellery at @marassi.northcoast marina “ We morphed the summer “ For Michael Oro at Marassi Marina, the idea was to turn something familiar into an experience people would remember. Inspired by the feeling of opening a jewellery box, the pavilion was designed as an oversized jewellery box you could actually step inside. The familiar details were scaled up and transformed into architectural elements, creating curiosity from the outside while making the interior feel intimate, reflective and focused on the jewellery itself.
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Our latest experiential design for @bettr.eg at Seashell’s Beach “ We morphed the summer” Inspired by beach floaties, striped umbrellas and the playful visual language of summer, BETTR takes familiar seaside elements and blows them up in scale. Soft tubular forms wrap around the space, while the oversized mascot turns the whole pop-up into something bold, playful and instantly recognizable. A little nostalgic, a little exaggerated, and very summer. 📸: @yusufelmasry
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