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Ben van Rooy

@benvanrooy

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Country boy living in the city
Work: @ben_van_rooy
📍AKL/SYD

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NZ Marketing Awards taken in Spark Arena by @benvanrooy

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a year ago

Luxury is shifting.

It’s not just what you own, but what you experience.

Urban Polo in Auckland was a perfect example. The rhythm of the horses, the theatre of the field, the atmosphere of people dressed for the occasion, and a glass of Veuve Clicquot in hand while the game played. It is not just an event. It is a moment.

The most powerful brands today understand this shift. Luxury is no longer purely product driven. It lives in experiences, in community, and in the stories people tell afterwards.

Because in the end, people rarely remember the thing they bought. They remember how it felt.

Urban Polo delivered exactly that.

#LuxuryExperiences #BrandExperience #UrbanPolo #AucklandEvents #VeuveClicquot taken in Urban Polo by @benvanrooy

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7 months ago

California Dreaming taken in Griffith Observatory by @benvanrooy

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2 years ago

Great to grab lunch with Sophie from ABB before the IAB session on the Future of AI in Marketing. She did an amazing job on the panel. 👏

Days like this remind me why I love what I do. It was also great catching up with so many familiar faces from across the industry. taken in Park Hyatt Auckland by @benvanrooy

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7 months ago

Gee Ski Ski taken in The Remarkables by @benvanrooy

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2 months ago

DARK PARK taken in Dark Mofo by @benvanrooy

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4 months ago

Look out Queenstown, this guy is about to hurtle down the side of the Remarkables and he doesn’t have breaks… taken in The Remarkables by @benvanrooy

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2 months ago

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2 months ago

Remember to take the bins out taken in Te Awamutu, New Zealand by @benvanrooy

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2 months ago

I’ll never forget the Dark Mofo Nude Solstice Swim taken in Sandy Bay, Tasmania, Australia by @benvanrooy

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4 days ago

If you’re like me, we spend so much time thinking about how to allocate time and budget but perhaps energy is the more important resource?

Understanding what gives us energy and what takes it away. When I genuinely care about something the energy comes so naturally. Bringing together people who share that passion or compilent it and the effect compounds. Things that previously felt difficult suddenly feel possible.

Perhaps the trick is not simply managing our energy but being deliberate about who we create it with and what we choose to do with it. taken in Wellington, New Zealand by @benvanrooy

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25 days ago

Have you believed in an idea so much you bet your house on it?

For some of the founders on stage at the Icehouse Ventures Showcase last night that has been their reality. Before the funding rounds, pitch decks and growing teams, these kiwis bootstrapped, borrowed, and worked multiple jobs to give their idea a chance.

The Kiwi founders presenting last night are solving extraordinary global problems across health, energy, waste, food, transport, education and space. I was inspired by the conviction they showed to keep going when success was not certain, money was tight and sensible people were telling them to stop.

Here’s to the founders, and the hard-working teams behind them, who refuse to quit.

Big thanks to Henry Onesemo for the delicious meal from Tala!

Icehouse Ventures Outlier Space BioOra Crimson Education
Kelvius One Kidney Tracksuit Kea Aerospace VXT Biowave Trepo Advemto Bizzy Human Digital Brooke Roberts Matt Taylor Zach Slaughter Tala Restaurant Connor Archbold Mark Rocket Leni Ma’ia’i Corinna Stukan Human Digital MICHELIN Guide taken in Spark Arena by @benvanrooy

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2 months ago