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Dan Goodman

@dan_goodman78

3.6K

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2094

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@varsityhouse
@vhoradell
@vhridgewood
@businessofstrength

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This is something I never thought would be possible…

20 years of Varsity House. I’ve been lucky enough to be part of 18 of them.

If you told me years ago that we’d be flying our entire team out to Park City to host 80 fitness professionals and some of the best brands in our industry at the Olympic Training Center, I’m not sure I would have believed you.

But here we are....pretty damn cool.

We learned from some amazing people, shared ideas with great gym owners and coaches, and got better together.

We also rode alpine slides, ate some great food, sang some questionable karaoke, and had an absolute blast.

I’m incredibly proud of our team and grateful for everyone who has supported Varsity House and Business of Strength along the way.

We’ve always tried to push the boundaries of what’s possible in this young industry and hopefully leave it a little better than we found it.

This was one of those moments I’ll remember for a long time. taken in Park City, Utah by @dan_goodman78

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15 hours ago

Unlocked a 5k with the @vhoradell crew and full revolutions on the bike in the same week. Things are starting to heat up! The crew at @nextlevelphysiopt has been awesome. by @dan_goodman78

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4 days ago

Underground Strength Con is built for people who don’t have time for nonsense.

Coaches. Gym owners. Lifters who actually care about the craft. Two days with the right people doing real work.

April 2nd & 3rd, 2027. Orangeburg, NY. This is what you need.

#businessofstrength #gymbusiness by @dan_goodman78

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5 days ago

Great job to everyone who participated in the Oradell 5k! Awesome event!

@vhoradell taken in Varsity House Personal Training Oradell by @dan_goodman78

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6 days ago

Most strength events are content factories. Underground Strength Con is the opposite.
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Two days with coaches and gym owners and lifters who've built real gyms and real businesses.
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No theory. No noise. Just what actually works.
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🗓️ April 2nd & 3rd, 2027
📍 Varsity House HQ Orangeburg, NY
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Lock it in! Link in our bio.
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#businessofstrength #gymbusiness Three men speaking at an Underground Strength Con event, with event details and logos. by @dan_goodman78

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6 days ago

Fun night out with the @varsityhouse crew.

Big shoutout to The Roz for making it happen. Awesome to be guests at the premiere of @mrirrelevant tonight.

Really good movie, great cast, and cool to watch it with a few Giants legends.

It releases Christmas Day, definitely worth checking out! taken in NYC by @dan_goodman78

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11 days ago

The Anti-Influencer Event of the year is BACK!

Underground Strength Con - a 2-day coaching & learning event for coaches, gym owners, and lifters who want real training, real conversations, and real results.

📍 Varsity House Gym HQ, Orangeburg, NY 
April 2 & 3, 2027

Awesome speakers plus the Underground Strength Carnival, an old-school feats-of-strength throwdown this year honoring the legendary Dr. Ken Leistner.

Carnival rules: lift within your means, drink beer, eat big, lift big… and no barfing in the gym.

FLASH SALE IS LIVE: 50% off with code 50OFF, ends Monday at 11:59pm.

Link in story to register. taken in Business of Strength Education by @dan_goodman78

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13 days ago

The Gold Medal Standard Retreat recap. 🙌
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Watch to see what happened in Park City. The conversations. The strategies. The operators building what they teach.
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Two days with gym owners who've figured out how to compete on hospitality instead of price.
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Real talk about retention, culture, and pricing power. The proof that this actually works.
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If you missed this one, don't miss the next Business of Strength retreat. This is where serious operators go to scale.
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#businessofstrength #gymbusiness by @dan_goodman78

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13 days ago

Incredible weekend celebrating Matt and Cordelia! We all had such a blast. taken in NYC by @dan_goodman78

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14 days ago

Celebrating a gym anniversary? Make it an event your community won’t forget 🎉
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Bring people together with catered food, a DJ, games, and a photo booth. Hosting an adult crowd? Consider adding a bartender, too. The little extras can make the day feel special and give members more ways to connect, share, and bring friends along.
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A great party can build community, spark referrals, and bring former members back.
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#businessofstrength #gymbusiness by @dan_goodman78

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15 days ago

This is your final reminder that today is the LAST DAY to sign up for the 6-Week Transformation Challenge!
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✅ Custom training built for you
✅ Real nutrition guidance (no guesswork)
✅ Weekly accountability check-ins
✅ Prizes for showing up and putting in the work
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Six weeks to build better habits and see real change. Starts October 5th. Don't wait until January.
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Hit the link in our bio!
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#teamvh #orangeburgny #ridgewoodnj #oradellnj Last day to sign up for six-week transformation challenge with training, nutrition, and accountability. by @dan_goodman78

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15 days ago

The Underground Strength Con is coming...
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Join us April 2nd and 3rd, 2027 for the anti-influencer event of the year.
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A 2-day coaching & learning event for coaches, gym owners and lifters. Designed to stand apart from the typical bloated workshops.
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📍VH Headquarters. Orangeburg, NY.
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Save the dates. More details coming! Stay tuned.
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#businessofstrength #gymbusiness Group photo of people at Underground Strength Con with event details. by @dan_goodman78

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16 days ago