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Erin Fahs

@erinatlaforme

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@laforme_pilates founder. 20+ years in fitness. former F500 global ops leader. community builder. author. mom 💕embracing year of the fire 🔥 horse!

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I know I did this to myself 😅! But also why everything all at once and always?!

Chasing your dreams, raising kids, having a great marriage, making sure your parents are OK, that you’re not being a negligent friend or sister…is constantly juggling plates!

I always say I know my “glass balls vs my plastic ones” meaning which ones will rebound and which ones I will shatter if I do not give it the care and attention it needs. But also realizing I am one of those glass balls and I need to take care of my sleep, my health, my diet and my mental state.

I know I’m not alone and feeling this way 💕. I see you. And if you just need to let off a little steam, I got you in comments or DMs. taken in La Forme Modern Reformer Pilates by @erinatlaforme

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10 days ago

Think about the last place that knew your name the second you walked in. Genuinely smiled and was happy to see you. And then proceeded to lovingly destroy you for 50 minutes on the reformer. That’s what we’re bringing to Ballwin 😘🔥💕

When I opened La Forme in Des Peres, I wanted a studio where every person who walked through the door immediately felt warmth and a like they belong. You never know what someone’s carrying on any given day. A smile and real eye contact can change it.

That feeling goes far beyond the workout. It’s empowering young women with confidence as they move through the world. It’s helping those in their 30s, 40s & 50s navigate changes with greater ease. Members in their 60s and 70s trust their bodies to support them and say “yes” to adventures and travel.

La Forme at Claymont opens in Ballwin on November 9, and Founding Memberships are here!!! Founding Members take preview classes before we open, book 30 days ahead of the public, celebrate at the grand opening on Nov. 8 with style 🎉, and have access to both studios.
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#LaFormePilates #ReformerPilates #StLouisPilates #Ballwin WestCountySTL taken in La Forme Modern Reformer Pilates by @erinatlaforme

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6 days ago

Imagine a space designed for you to set everything down, find your strength, and exhale. La Forme Claymont is almost here. We did more than imagine it. We built this space for you with modern reformers that enable you to be stronger with every session. We cannot wait to serve Ballwin, Chesterfield, Ellisville, and Wildwood.

📍15445 Clayton Road, Ballwin, 63011

Every class is a full-body method that combines strength, flexibility, and mobility in 50 minutes, in small groups where your instructor knows your name and what you’re working toward. Adjustments are offered and progress is visible.

Three times a week is where the change shows up. You stand taller. You move with more control. You leave lighter than you walked in. And we want that for you.

And it carries beyond class - events at the studio, people you get to know, a room that starts to feel like yours.

Founding Memberships open on October 12th. Join the list at laformepilates.com/ballwin (link in bio).

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#LaFormePilates #ReformerPilates #Ballwin #Chesterfield STLFitness taken in La Forme Modern Reformer Pilates by @erinatlaforme

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12 days ago

Do you know where your gym membership goes after you pay it?

When I started planning La Forme, I looked at franchises. What I couldn’t get past was sending a sizable % of every membership to a corporate office that never sees St. Louis. So I built La Forme from the ground up - and gave that margin a job.

That job is FORME Gives. The last Thursday of every month, a portion of our proceeds goes directly to a St. Louis nonprofit. Members pay nothing extra. They show up, they move, and it has a financial impact.

We’re not writing six-figure checks - yet! But to a small nonprofit here at home, it matters in a big way. Make someone feel like they matter, and they pass it on. That’s the whole point.

Send this to someone who believes in keeping it local.
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#LaFormePilates #StLouisPilates #ReformerPilates #WestCountySTL #SupportLocalSTL taken in La Forme Modern Reformer Pilates by @erinatlaforme

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23 days ago

Every one of these lines is free when you scroll. “How to be the best version of you” - advice dispensed by someone you don’t know. None of them knows which side you guard or the goals you hold for yourself.

We want to know more than your name. We want to know your history, the shoulder you have been protecting for the last year. How you like to move outside the studio and what brings you joy. We want to help you find the cue that makes the movement finally click, so you’re stronger for the next rep. We see you fully as the strong, capable person showing up in all the seasons of life.

New to the reformer? Comment FORME and we’ll message you how to begin 😘

📸 @christinaschmidt.co
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#pilatesforbeginners #newtopilates #reformerpilates #stlpilates #knownhere taken in La Forme Modern Reformer Pilates by @erinatlaforme

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a month ago

Tell me about the last non-fiction book you loved!📕

I am obsessed with all things in the @dhmeyer universe because he and those in his universe set the bar on what experiences should be. Encompassing, warm, thoughtful of all the details.

…and if you were seeing this asking yourself, “what does a restaurant entrepreneur have to do with a Modern Reformer Pilates studio?” I can promise you there are lessons from this book - and @wguidara’s phenomenal “Unreasonable Hospitality” for anyone who runs a business that helps people.

Time to get all my work done so I can sit down and read! taken in La Forme Modern Reformer Pilates by @erinatlaforme

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18 days ago

What are you building toward while you work your day job? ✨

I knew wanted to open a studio at 28. I also knew I wasn’t ready. So I taught fitness as a side job for years - to keep that skill sharp, and because I love it. And I kept my 9-to-5.

Every role taught me a skill: how to manage budgets, projects, and timelines. How to negotiate. How to work through difficult situations and still move things forward. Every one of those skills shows up in running La Forme.

It also let me build a foundation: stacking my 401(k), investing in employee stock programs, and putting myself in a position to take a chance on myself in my 40s. I opened La Forme at 41, on my terms and when I felt ready.

Social media shows the highlight reel. It rarely shows the years of groundwork underneath it. I will always be the first to say that part out loud.

If that’s where you are right now, that time counts. Tell me what you’re building below.
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#stlpilates #reformerpilates #stlouisfitness #desperes #ballwin womeninbusiness founderstory taken in La Forme Modern Reformer Pilates by @erinatlaforme

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a month ago

Construction 🚧 update! Thank you to each of you who has stopped to ask us! Studio No. 2 is moving along at the Claymont Center in Ballwin. This week we wrapped with drywall and the reformers arrived. Floors, lighting, our storefront, and a stunning 🤩 front desk are in the works the next few weeks!

Here’s the part worth acting on: our Founding Member waitlist is open through September 15. Join us to get VIP pricing, first access to the schedule, an incredible gift bag to set you up in style…. + an exclusive invitation 💌 to our Grand Opening party.

Fifty-minute classes where you are the WHOLE point. Monthly community events that are the whole reason people stay. The La Forme you love with a second home studio for those of you in Ballwin, Chesterfield, Ellisville, and Wildwood. We are located at 15445 Clayton Rd. - next door to @barronswimschool and across the street from @thewolfcafestl.

Link in bio to join the waitlist before the 15th 😘.

#ReformerPilates #Ballwin #StLouisPilates #LaFormePilates #WestCountySTL taken in La Forme Modern Reformer Pilates by @erinatlaforme

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2 months ago

I forgot what it feels like to sit in a room where nobody needs your work life explained to them.

I spent years taking business trips as an executive. None of them felt like this - a room full of entrepreneurs, sharing their why and the moment they decided to bet on themselves in a very visible, very public way.

What struck me most: a room like that doesn’t happen by accident. Someone decides who’s in it, what it feels like, what conversations have to happen in the short time you have. Someone sweats the details nobody sees so the rest of us get the experience.

That’s the work we do at @laforme_pilates. The sequencing, the cues, the music, the lighting - the small touches that make you feel seen. The monthly events and pop-ups that cultivate community. These are the parts of the studio I care about most, and the parts that can’t be copied.

If you have yet to experience what this feels like, I’d love to be the first to welcome you.
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#LaFormePilates #ReformerPilates #StLouisPilates #SmallBusiness #WomenOwnedBusiness taken in Beacon, New York by @erinatlaforme

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a month ago

There is a difference between getting your hair done and getting time where you actually feel restored.

That is what @evesalon_stl is for me - and it’s in all the details. A French balayage, a fresh cut, and a room that lets you exhale the second you sit in the chair. Not to mention the signature scent we all love (IYKYK!)!

@kim_styled thank you for building a salon like this one, and for bringing in a team that makes every woman feel exceptional and beautiful every time. We know that work from the inside. It takes real intention to make people feel known, and your team does it beautifully. Thank you @hatem.evesalon for a wonderful experience!

Tag a STL business that always makes you feel like yourself. 🤍😘
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#EveSalonSTL #STLSalon #WomenOwnedBusiness #stllocal #WestCountySTL taken in EVE Salon by @erinatlaforme

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2 months ago

I’ll say this plainly, because I want my kids to know it: doing good and doing well are not opposing forces. A lot of women are penalized for saying they want to create wealth. Let’s not do that, okay? Look at the why, because that’s what matters.

Money is what lets me pay my team well, open doors, create opportunities, and give back to our community here in STL. Earning it isn’t the character test. What you do with it is.

My version of wealth is more than the financial numbers. It’s having time - the one thing none of us can manufacture more of. Who I spend it with. What I build with it. My kids watching so they know they are capable, too.

This morning is the one I used to dream about having the time to enjoy. Slow. Outside. Yoga. Coffee. My daughter reading a few feet away.

Tell me about the morning - the life! - you’re building toward. Be audacious. Take up space. Say the big vision out loud.

☕️ Mug from @polishedprints, the best one I own! I’ll catch a restock - eventually! - so we can have them in studio! taken in La Forme Modern Reformer Pilates by @erinatlaforme

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3 months ago

When was the last time you actually grew. Not stayed busy. Grew.

I have real entrepreneurial community here in St. Louis and I am grateful for it. I also know how easy it is to mistake a familiar room for one that challenges you.

So I made a deliberate choice to step into a room where I will know no one (okay except for my business coach!). Different city. People from all over the globe. People who have no reason to agree with me.

Tell me about the last room that stretched you. Where was it, and what did it change. I’d love to hear all about it 💕
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#WomenOwnedBusiness #FemaleFounder #StLouisBusiness #LaFormePilates #WestCountySTL taken in La Forme Modern Reformer Pilates by @erinatlaforme

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2 months ago