stefan

so much big brain activity at this years @offf_mx 🧠🤯

Starting pelican sound was my way of using music, sound, and strategy to push design and branding forward. It was my first real attempt at stepping back from my personal musical ideas and focusing on collaboration—working towards a goal beyond just my vision and growing a business. It’s a trip balancing confidence in your own creativity with the selflessness it takes to do what’s best for a brand or product.

Creating your own thing vs adding value to a part of a solution really is just a different conversation and mindset. The better you get at understanding that or where a project lands on the spectrum, the more at peace you’ll be.

Idk it’s still weird but it’s a fast track to growth...and pain...but also growth. You’re able to reflect on what made something work within an ecosystem and pinpoint the individuals who become common denominators in great work.

After being an attendee last year, I returned to @offf_mx as a collaborator and worked with @hellohornet on the audio experience for the main titles and branding. It was sick as hell and the sound system was loud af 🔊

Don’t be fooled by my 5 minutes of fame on stage before the main titles reveal, followed by a killer presentation by the dude @itay_tevel

Shoutout to mezcal and @boldtron for the last minute pep talk to get on stage and share a little bit of the journey.

cheers to the absolute legends @adrianamoram @snasksthlm @mike.vs.machine @timothygoodman @andwalsh @volvoxlabs @googledesign @cocolab.mx @rrrrube @landistanaka @waferhero @silasveta @man.vs.machine @nvsvy @alejandromasferrer

and to @josue_ibanez @offfest @pepsalazar for the amazing opportunity 🙏🏼

see ya next yearrrr 🪅