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Posted On: March 12th 2026, 04:12 pm
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The moment we (me) all been waiting for.
I’ve launched my first fitness / leisure apparel shirt, and a percentage of revenue will be donated to the Canadian Mental Health Association.
You can casually wear it, train in it while also well supporting mental health awareness and recovery.
I’ve recently learned something I didn’t fully understand before reading a book by @drpatrickporter
Mental health and physical health are deeply connected.
Your daily habits, movement, training, sleep, nutrition, micronutrients, and supplementation
all influence how your brain functions.
Exercise and proper nutrition influence neurotransmitters like dopamine, serotonin, and norepinephrine, which regulate mood, motivation, and emotional stability.
Memento Mori is a Latin phrase meaning “remember that you must die.”
It was used by ancient Roman Empire philosophers and later by Stoics like Marcus
Aurelius to remind people that life is temporary.
The idea isn’t meant to be dark.
It’s meant to create clarity and urgency.
If life is finite, then:
• Your time matters
• Your actions matter
• How you live matters
Remembering mortality forces you to live with intention instead of drifting through life.
Memento Vivere is the opposite concept.
It means “remember to live.”
Where Memento Mori reminds us that life ends,
Memento Vivere reminds us to fully experience the life we still have.
Together they form a powerful philosophy:
Memento Mori → Life is temporary.
Memento Vivere → So live it
For a brand like CaliFit, the meaning becomes deeper.
Surviving something life-threatening forces you to confront Memento Mori the reality that life can disappear unexpectedly.
But the response to that realization becomes Memento Vivere:
Choosing to rebuild.
Choosing health.
Choosing purpose.
Memento Mori: remember that life is temporary.
Memento Vivere: remember to truly live.
Life is fragile.
But that fragility is exactly what makes it valuable.
Train your body.
Strengthen your mind.
Live with purpose.
That’s the philosophy behind CaliFit.
The moment we (me) all been waiting for.
I’ve launched my first fitness / leisure apparel shirt, and a percentage of revenue will be donated to the Canadian Mental Health Association.
You can casually wear it, train in it while also well supporting mental health awareness and recovery.
I’ve recently learned something I didn’t fully understand before reading a book by @drpatrickporter
Mental health and physical health are deeply connected.
Your daily habits, movement, training, sleep, nutrition, micronutrients, and supplementation
all influence how your brain functions.
Exercise and proper nutrition influence neurotransmitters like dopamine, serotonin, and norepinephrine, which regulate mood, motivation, and emotional stability.
Memento Mori is a Latin phrase meaning “remember that you must die.”
It was used by ancient Roman Empire philosophers and later by Stoics like Marcus
Aurelius to remind people that life is temporary.
The idea isn’t meant to be dark.
It’s meant to create clarity and urgency.
If life is finite, then:
• Your time matters
• Your actions matter
• How you live matters
Remembering mortality forces you to live with intention instead of drifting through life.
Memento Vivere is the opposite concept.
It means “remember to live.”
Where Memento Mori reminds us that life ends,
Memento Vivere reminds us to fully experience the life we still have.
Together they form a powerful philosophy:
Memento Mori → Life is temporary.
Memento Vivere → So live it
For a brand like CaliFit, the meaning becomes deeper.
Surviving something life-threatening forces you to confront Memento Mori the reality that life can disappear unexpectedly.
But the response to that realization becomes Memento Vivere:
Choosing to rebuild.
Choosing health.
Choosing purpose.
Memento Mori: remember that life is temporary.
Memento Vivere: remember to truly live.
Life is fragile.
But that fragility is exactly what makes it valuable.
Train your body.
Strengthen your mind.
Live with purpose.
That’s the philosophy behind CaliFit.
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