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4 months ago
Co Creator: jo.cruse deliveringbetter
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Posted On: June 30th 2026, 02:43 pm
Meet Jo, founder of @deliveringbetter ⤴️

Just a few years ago, she was a mum who had been through a terrible birthing experience - but since then she has built a national campaign and pushed maternity care up the political agenda.

And Breakthrough helped her get there, with our year-long campaign Accelerator.

We provided Jo with advice on how to navigate the complex world of Westminster, as well as ongoing personal support to make sure, as a lived experience campaigner, she was working sustainably.

Today, Delivering Better have built a movement of 8,000 mothers, been invited to give evidence to the Government’s investigation into maternity care and have recently launched a podcast sharing meaningful experiences and insights within the world of maternity rights and care. 👏

If you’re like Jo and have an experience you want to do something about, and you want our help, get in touch.

🚨 Applications for our next intake of the accelerator programme starting this September are OPEN - link in bio and on stories 🚨
Comments (6)
maternal_matters 4 months ago

maternal_matters

@marchwithmidwives ❤️❤️❤️

naomifreyabutterworth 4 months ago

naomifreyabutterworth

So fantastic to know the personal support was part of the process, you are such brave and inspiring women and deserve to be held throughout your campaigning 💫

gemma.capocci 4 months ago

gemma.capocci

Wonderful Jo ❤️

allievanzanten 4 months ago

allievanzanten

Incredible, vital and game-changing work. Thank you 🙌

cbmsilenceuk 4 months ago

cbmsilenceuk

Absolutely every word 👏🔥

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