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Alise Selsmark🧜‍♀️

@aliseselsy

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Former pro to AG triathlete 🏊🏼‍♀️🚴🏽‍♀️🏃🏼‍♀️with @cartel.coaching
💗@callummillward & Taj 👦🏼
🧁Co-founder @the.cupcake.cartel tri team & @cupcke.apparel

POSTS STORIES REELS TAGGED

Good luck to everyone racing the Ironman World Championship in Kona tomorrow! 🌺

I was lucky enough to race there 3 times as a pro. They’re some of my best memories despite being some of the most challenging. Race week was always super busy. A ton of commitments with media and sponsors and that’s before the race has begun.

I always tell people to make the most of race week, take it all in and enjoy it. Race day is a celebration. It may be a painful celebration with 2000 of your closest friends but it’s the finale of many months of training and preparation.

My hot tip: don’t forget to apply sunscreen. Swipe for proof 😅

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Tri season is officially ON! 🏊‍♀️🚴‍♂️🏃‍♀️💥
We kicked things off in style at the first QTS race of the season at Moreton Bay, which also doubled as the Club Championships.
And what a start… 3rd in the Big Club category! 🥉
A HUGE thank you to everyone who raced, scored points, cheered, supported and brought the Noosa vibes. Every person and every point counted and we absolutely loved seeing so much NTC out there!
Phoenix Kids Tri: Indigo Gull 🥉 Jude Murray Victoria Paniushkin 🥉
Enticer: Lochlan Hose Oscar Kisby 🥉 Emilie Reid
Sprint; William Kisby 🥇 Jarrah Jackson David Hinkley 🥇 David Nicholls James Kahn Sarah Pye 🥉 Studley Martin Sarah Dodd Vic Caplikas Elizabeth Bateman
Standard: Alise Selsmark 🥇 John McCann 🥇 Sue Beattie 🥈 Peter Eaglen 🥈 Brandon Gruening Chris Moore Paul Geyer Team Juliette Neve 🥈
What a crew. What a way to start the season. 💙💛♥️🖤 Next stop ➡️ Kawana!
🏊🏃 Adults Aquathlon – 10 October 🏊🚴🏃 All Schools for our juniors – 10–11 October
Hopefully we’ll see another big Noosa crew there — racing, cheering and bringing those Noosa vibes!
We’re only just warming up. 🔥

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What an incredible weekend for the team, with Ironman 70.3 World Championships in Nice and Ironman 70.3 Sunshine Coast being the major highlights. We are still buzzing 💫

A huge congratulations to our inspiring team members who achieved multiple podiums, PB’s and first time Ironman 70.3 finishes!

A friendly reminder to our new and returning members that Batch of 2027 team membership registration and team apparel ordering closes off on Thursday September 24th.

Head to www.cupcakecartel.org to complete yours now! 🥳

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The Batch of 2027 team is announced.

Congratulations to all of our successful team applicants. If your name’s on the wall, you’re in. Find yourself, light it up and grab your social media pack at www.cupcakecartel.org (link in bio).

Welcome to the team.

Please check your email for key team information. If your name is on the wall and you can’t find your email please reach out to boss@cupcakecartel.org 🧁

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It’s simple, actually. Your teammates become family. 🩷

Seven years later, we’ve traveled across the U.S. and around the world together—racing, laughing, celebrating, struggling, and showing up for each other through so much more than sport. I can’t imagine these adventures—or my life—without my Cupcake Cartel family by my side. 🧁❤️

Here’s to year 7! 🥂🥳

@the.cupcake.cartel #sweetestteamintriathlon

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Meet the founders of The Cupcake Cartel. From racing pro to lining up as age groupers while balancing work and family. Learn why we created the team and the purpose behind it | www.cupcakecartel.org

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🧁 IT’S TIME!! 🧁

Applications are officially OPEN TODAY for @the.cupcake.cartel Global Triathlon Team - Batch of 2027! 🧁 🩷 💚 🖤 🤍

And seriously… how WILD is this year’s kit?! 🥰😍🔥🤩

If you’ve ever thought about joining the Cartel, this is your sign! 💗

What you’ll get as part of the team:

🧁 Private team chat, 650 athletes talking every day of the year. The part members rate highest.

🧁 Alise and Cal on the other end. One email gets you a founder, not a support ticket and a reference number.

🧁17 team events a year across four countries, with Cal, Alise or a captain there in person.

🧁A central team race calendar. Add your races, see who else is on that start line, and never turn up to a big one alone.

🧁Weekly team email with athlete spotlights and a shout out for everyone racing that weekend.

🧁Live video team chats and weekend race round-ups.

🧁Supporters on the course. Dress ups, team party gear, and a squad whose whole job is to make your hundred metres the loudest of the day.

🧁Limited edition team pack: team tee, two drink bottles, team socks, team swim cap and decal. Made once for the 2027 team and never run again.

🧁AUD $50 credit towards team kit.

🧁10–40% off some of the best brands in triathlon, year round.

🧁VIP pricing on @cartel.coaching.

And of course… the chance to be part of one pretty awesome global triathlon community created by legends @callummillward and @aliseselsy and full of people who love swim-bike-run, supporting each other and having a whole lot of fun along the way! 🥰

Any questions, or for a friend referral from me 🤗, sing out! Applications close September 7th, so don’t muck around! Swim, bike or run your way to the online application form…. 👇

Apply now at www.cupcakecartel.org 🧁💗💚

Who’s joining us for Batch of 2027?! 🙋‍♀️🙋‍♂️ It’s gonna be WILD! 🏊‍♀️ 🚴 🏃🏻‍♀️

@the.cupcake.cartel @cupcke.apparel
#thesweetesttriathlonteam #nocupcakesleftbehind

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It’s time! Applications are now OPEN for the Cupcake Cartel Global Triathlon Team - Batch of 2027!

🧁 Private team chat, 650 athletes talking every day of the year. The part members rate highest.

🧁 Alise and Cal on the other end. One email gets you a founder, not a support ticket and a reference number.

🧁17 team events a year across four countries, with Cal, Alise or a captain there in person.

🧁A central team race calendar. Add your races, see who else is on that start line, and never turn up to a big one alone.

🧁Weekly team email with athlete spotlights and a shout out for everyone racing that weekend.

🧁Live video team chats and weekend race round-ups.

🧁Supporters on the course. Dress ups, team party gear, and a squad whose whole job is to make your hundred metres the loudest of the day.

🧁Limited edition team pack: team tee, two drink bottles, team socks, team swim cap and decal. Made once for the 2027 team and never run again.

🧁AUD $50 credit towards team kit.

🧁10–40% off some of the best brands in triathlon, year round.

🧁VIP pricing on @cartel.coaching.

Apply now at www.cupcakecartel.org

Don’t wait; applications close September 7th. Tag a mate who would look great in our wild Batch of 2027 team kit!

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Team membership applications for The Cupcake Cartel Global Triathlon Team are open TOMORROW, August 24th! 🧁🥳

Head to www.cupcakecartel.org to find out more!

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Yes I vacuum in my trisuit. No I’m not taking questions.

Then @callummillward rings and tells me the Cupcake Cartel team kit is better than the disco leopard. That’s a big call. So obviously I drove straight there.

He wasn’t lying.

That’s all you’re getting for now.😏

2027 @the.cupcake.cartel Global Tri Team memberships applications go live Monday. 🧁

Check out the webpage for more details 💫Link @the.cupcake.cartel

cupcakecartel #triathlon #teamkit #trisuit #triathlontraining

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Hi there, Cupcakes! 👋

We’ve noticed that we have been getting a lot of new followers lately, so a big WELCOME to our new faces.

If you’ve stumbled upon our page and you’re wondering what The Cupcake Cartel is all about, dive in and check out our new website!

Here you’ll find out who we are and what we are all about, key membership dates, and all of the juicy team membership information that you’ll need to join the tastiest global triathlon team.

Head to www.cupcakecartel.org or a clickable link is in our bio.

Sign up to be reminded when team membership applications open on August 24th!

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