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16 days ago
26
Posted On: October 18th 2026, 09:26 pm
There are many things that go into the mix of what can make up a successful and thriving business for us all. There is no one way or formula.

Over decades now though I’ve been witness to some key things that are a part of what I see makes up those businesses that are thriving and serving of not just someone’s clients - but themselves - and our human collective too.

This is one of them. In fact - I’d go so far as to say it’s the big one.

☁️ Big dreams require big moves.
🪜 New levels require new identities.
🛟 Expansion requires yeses, no’s, help.
🌟 Inspirational outcomes require inspirational action.
🏆 Wins require willingness to do, be and create things we may never have before and cannot yet even see.
👓Long term success requires long term vision and getting up again and again and again.

And every move is worth it. Even if it doesn’t result in something instantly or quickly. It adds up over time. YOUR willingness to stretch and challenge yourself and do THE THINGS many others maybe not - add up over time.

This is not about hustle. Or going harder. Or making decisions and steps that ignore your capacity and nervous system.

It’s about honouring yourself as you are right now but taking ownership and self-responsibility that if you truly want something well beyond where you are at this point - that’s going to require something and in fact maybe many somethings - from you that are different and expansive.

I’d be lying to you if I said any different. It’s what’s been required of me. And what I see so many incredible business owners embody.

How you expand, stretch, strengthen and grow? The finding of your ‘willing’ edge and then some?

That’s the exciting part you get to explore and adventure with on your terms.

And so I’d love to know…

🔥🔥🔥 What are you willing? What are you willing to do? Shift? Become? Change? Move? 🔥🔥🔥

Tell me below. I’d love to cheer you on.
Comments (26)
ellienovacoaching 11 days ago

ellienovacoaching

Love this Julie! I have found that when a collaboration opportunity comes up I go full in - I can be braver than if it was just me on my own. I have also realised that yes - it’s 55 pitches not 5!! It’s harder work than I had first expected but this is the business I want to build, so the hard work is worth it ✨

chenaecarey 13 days ago

chenaecarey

Ooooh I needed to hear this today! I’ve been leaning into my edge more as my capacity after loss expands again, and that tenacity is like a familiar friend welcoming me back with a warm embrace. Although now she’s a little wilder, a little more audacious and a lil’ bit feral 😁

charlotte.pointeaux 14 days ago

charlotte.pointeaux

That’s the difference 🙌 there’s a point where you can know what you need to do, and the initiation becomes leaving safety behind and deciding if you actually will take a brave flying leap into the unknown. Action speaks louder than words, after all!

li.incredible_va 15 days ago

li.incredible_va

Finding that honest edge between honoring our capacity and still daring to stretch into what we haven't built yet is where the real leadership lives.

karenmariejohnston_ 15 days ago

karenmariejohnston_

💯.. this .. on repeat…. Thank you for sharing this so clearly Julie … in recovery we say ‘half measures avail us nothing’ .. which is so accurate.. 🤍🫶

kelly_gleeson_ 15 days ago

kelly_gleeson_

I really feel this Julie! Thank you for the reminder and thank you for the many times you’ve challenged me to stretch and then held me steady as I expanded. Appreciate you 🙏🏻💜

fimims 15 days ago

fimims

The strength and challenge involved to get up and keep going every single day is EVERYTHING. It never ends and it never gets easier as the bar always lifts. But being passionate about your works helps so much, as does seeing the impact your work creates for your clients ❤️

evelynrobertakelly 15 days ago

evelynrobertakelly

Yes, 100%! Thanks for sharing this convo - I think we need to hear it more. It’s interesting that often we think there’s something ‘special’ that sets those ‘successful’ space holders apart or some secret strategy we’re missing, and yet theres not. They are simply willing to do what most aren’t. Thanks Jules 💖

elliehswift 16 days ago

elliehswift

I love everything about this, Jules. I wish more people knew that both could be true - you can have the life you dreamt of and also just need to be willing to do the things most people aren’t willing to do 💜

becsands 16 days ago

becsands

So true, I am glad you are sharing this because I don't think it's said enough. You have to be willing to push yourself. I got up at 4am for a radio interview during my book launch and that was definitely out of my comfort zone! 🎧😜❤️🙏🏼

amandafalson 16 days ago

amandafalson

What are you willing? It’s a beautiful question, because if we’re shying away from intention then we’re unconsciously willing into existence what we DON’T want. I love this. 🙌❤️

karenhumphries_changechick 16 days ago

karenhumphries_changechick

🙌 so very true Julie, when we become willing to be brave AF and put ourselves out there because the dream calls so loudly and strongly that we cant ignore. Yes we bring the 🔥 and yes we see each other and lift each other up!!

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